Samsung Electronics enhances shopping experiences with the launch of an innovative AI translation service through their Galaxy S24 smartphones. Starting June 11, shoppers at Lotte Shopping Centers and Lotte Outlet stores in South Korea can conveniently tap into the power of technology to overcome language barriers.
In select Lotte locations, such as their main branch in Myeongdong, Jamsil and Busan branches, as well as at Seoul Station Lotte Outlets, East Busan Lotte Outlets, and Uiwang Lotte Outlets, the service will be tested until July 10. With an impressive capability to translate into 16 languages including Vietnamese, English, Chinese, and Japanese, the service aims to create a more seamless and comfortable experience for foreign visitors.
Customers interested in using the service can easily request assistance at the information desk, tax refund counter, or the international support department of each store. A Samsung Electronics executive stated that the “Galaysia AI” translation service is designed to improve foreign customers’ shopping experiences at Lotte’s outlet stores.
Expanding horizons for ‘Galaxy AI’, Samsung plans to continue growing their partnerships to introduce more creative applications. These advancements are anticipated to revolutionize daily values, connecting users’ devices such as TVs, refrigerators, water purifiers, and smartphones to the SmartThings app, which helps in managing daily routines more efficiently.
Questions & Answers:
What is Samsung Electronics’ new AI translation service?
Samsung Electronics has introduced an AI translation service, accessible through their Galaxy S24 smartphones, designed to help shoppers at Lotte Shopping Centers and Lotte Outlet stores in South Korea overcome language barriers.
When and where is the AI translation service available?
The service launched on June 11 and is available at specific Lotte Shopping Center and Outlet locations, including branches in Myeongdong, Jamsil, Busan, Seoul Station, East Busan, and Uiwang, for a test period until July 10.
How many languages can the AI translation service translate?
The service can translate into 16 languages.
Who can use the AI translation service?
The service is targeted at foreign visitors who require assistance in navigation or communication within the Lotte stores.
Advantages and Disadvantages:
Advantages:
– The AI translation service promotes a more inclusive and tailored shopping experience for foreign visitors who may not speak Korean.
– The use of technology to reduce language barriers can increase customer satisfaction and store accessibility.
– It supports Lotte’s staff by providing a reliable translation tool to improve their interaction with international customers.
Disactions:
– The AI translation service is initially only offered at select Lotte locations, which may limit its accessibility to a broader audience.
– The service’s quality and accuracy of translation might vary, which could potentially lead to misunderstandings or frustration among users.
– There may be privacy concerns if personal information is processed during translation.
Key Challenges & Controversies:
– Ensuring the translation service’s accuracy and speed is crucial in a retail environment where miscommunication can affect customer service quality.
– Keeping the translation service up-to-date with the nuances and changes in multiple languages can be challenging.
– Addressing privacy concerns associated with AI and voice translation services could be a consideration for both Samsung Electronics and Lotte.
Related Link:
For more information about Samsung Electronics and their ongoing projects and services, you can visit their official website at Samsung Electronics.