Digital Enterprise Show 2024 to Boost Málaga’s Economy with Over €34 Million Impact

The renowned Digital Enterprise Show (DES) 2024 is poised to make a significant economic contribution to the city of Málaga, anticipated to exceed €34 million. Scheduled from June 11 to June 13, this event is expected to draw over 17,000 executives worldwide, turning the Costa del Sol’s capital into a hotbed for innovation, digitization, and business opportunities. The convergence of generative Artificial Intelligence and human talent potential will be a central theme of the occasion.

According to the organizers, Málaga’s hotel occupancy is set to soar, with a remarkable 98% of rooms booked during the event dates, spilling over into nearby locales such as Torremolinos and Benalmádena. The gathering not only enhances Málaga’s international standing but also cements its status as a southern European tech innovation hub.

The upcoming DES edition, themed “Feel The Exponential Intelligence,” will explore the most practical aspects of digital tools. It aims to maximize societal benefits and contribute to the corporate ecosystem, emphasizing ethical implications. Demonstrating advancements in technology, 403 exhibitors will showcase 718 innovations, ranging from AI to cybersecurity and beyond.

Prominent global brands such as IBM, Oracle, and Nvidia are among the participants, adding prestige to DES2024. Moreover, the event will feature the Digital Business World. Congress with more than 375 sessions, where 592 international experts will share insights across nine auditoriums. A new addition to the congress is the #AI4Humanity by UN sessions, steered by leaders like Carme Artigas from the UN’s AI advisory body, discussing the AI prospects concerning Sustainable Development Goals.

Esteemed speakers such as Zondwa Mandela and Wendy Hall, among various high-profile experts, will grace the conference, covering diverse executive fields from leading companies. Additionally, initiatives like The Scale-Up! World Summit will shed light on emerging entrepreneurial talent within the tech startup scene.

Complementing the professional exchanges, DES2024 is set to close with an extraordinary networking event featuring a performance by Cirque du Soleil, synchronized with their ‘Alegría’ show in Málaga, promising unparalleled business alliance opportunities.

Key Questions & Answers:

Q: What is the Digital Enterprise Show?
A: The Digital Enterprise Show (DES) is an international event focused on digital transformation where business leaders, tech innovators, and policymakers come together to discuss and showcase the latest trends and solutions in digital technologies.

Q: When and where will DES 2024 take place?
A: DES 2024 is scheduled to occur from June 11 to June 13 in Málaga, Spain.

Q: What economic impact is DES 2024 expected to have on Málaga?
A: DES 2024 is anticipated to have an economic impact of over €34 million on Málaga’s economy, primarily due to the influx of visitors and their spending.

Key Challenges & Controversies:

– Ensuring the logistics and infrastructure to accommodate the large number of international visitors.
– Meeting the high demand for hotel accommodations, which could stress local hospitality resources.
– Addressing ethical concerns related to digital innovations, especially in areas such as AI.

– The deployment and integration of new technologies like AI can raise concerns of data privacy, security, and ethical use.
– The digital divide can be a discussion point, as technology benefits may not be equally accessible to all sectors of society.

Advantages and Disadvantages:

– Promotes Málaga as a global tech innovation hub, potentially attracting future investment.
– Stimulates the local economy through tourism and business opportunities.
– Provides a platform for companies to demonstrate their latest technologies and innovations.
– Encourages knowledge sharing and networking among business leaders and tech professionals.

– Potential for a short-term spike in prices for local services due to the high demand from visitors.
– Requires significant investment in organization and infrastructure to host such a large-scale event.
– The environmental footprint of hosting an international event, including increased carbon emissions from travel.

Suggested Related Links:
To learn more about the Digital Enterprise Show, one could visit the event’s official website when it becomes available. For general information about digital trends and technological events, it’s beneficial to look at reputable tech news sources like TechCrunch or WIRED. For understanding the broader impact of technology on societies and economies, resources like The World Economic Forum may be useful.

Please note that I’ve provided this information without specific URLs for the DES 2024 event, as my knowledge is up to March 2023, and the URLs for the 2024 event may not have been released at that time.

Privacy policy