Salalah’s Technical University Hosts Forum on Media and Technology

Salalah’s Sultan Qaboos Youth Complex for Culture and Entertainment recently became the stage for a crucial dialogue on the evolution of media in the digital age. The University of Technology and Applied Sciences in Salalah, through its Mass Communication Department, held a forum to delve into the ‘Future of Communication and Media in the Era of Technology and Artificial Intelligence: Trends and Challenges’.

The university’s forum coincides with Oman Vision 2040’s objectives of comprehensive development and sustainability. Dr. Ahmed Al-Shahri, the university assistant president, emphasized the significance of media and communication matters in context with the rapid technological progress and the advancements in artificial intelligence. It reflects Oman’s aspiration for societal progress and enhancing the media field, in harmony with the national vision.

The organizing committee leader, Dr. Arafat Al Jamil, signified the forum’s role in establishing dynamic interactive platforms for knowledge exchange and active participation in the global transformations shaped by technology and AI. This aligns with the university’s strategy to build sustainable bridges with the business sector and to use technology and AI optimally to contribute to a balanced Omani society that cherishes its identity.

The event covered three main topics: the phenomenon of misleading news media in the age of modern technology, the application of artificial intelligence in media, and the impact of social media on youth and society. Industry experts from within and outside Oman presented papers on these themes, fostering critical discussions.

Interactive dialogues and a student exhibition showcasing inventive works in various fields enriched the forum’s offerings. This embodies the educational institution’s commitment to not only theorize but also visualize the future of media within the fabric of Omani culture and beyond.

Given the context of the article and the information provided, one can infer that the forum was designed to address issues highly relevant in the age of digital media. Below are additional factual points that pertain to the scope of the topic and are not mentioned in the article:

– The role of digital literacy in enabling society to navigate the challenges and benefits of media in the digital age.
– The importance of cybersecurity measures to protect against misinformation and threats to personal and national security.
– The ethical concerns associated with the use of artificial intelligence in media production and distribution, including the prospects and implications of deepfake technology.
– The need for regulatory frameworks to manage the impact of social media on mental health, particularly among youth.

Key Questions and Answers:

What is Oman Vision 2040?
Oman Vision 2040 is a strategic framework that aims to strengthen the diversification of the Omani economy away from its traditional reliance on oil, focus on sustainable development, and promote a private sector-led economic model while preserving Omani values and culture.

Why is digital media literacy important in today’s society?
Digital media literacy is essential for individuals to critically assess the content they encounter online, distinguish between credible information and misinformation, and engage responsibly in digital conversations. It also empowers users to make informed decisions and participate in democratic processes.

Key Challenges and Controversies:
– Addressing the spread of misinformation and ensuring media credibility in the digital age.
– Balancing free speech with the necessity to regulate hate speech and harmful content on social media platforms.
– The risk of job displacement due to AI automation in the media industry.
– Concerns over privacy and data protection in the age of digital media and artificial intelligence.

Advantages and Disadvantages:

Advantages:
– Enhanced communication speed and accessibility.
– The potential of AI to streamline media production processes and personalize content for individuals.
– Social media platforms offering unprecedented channels for cultural exchange and networking.

Disadvantages:
– The spread of misinformation and the challenge of maintaining journalistic integrity.
– The potential loss of jobs due to automation and AI replacing human roles in media.
– Increased screen time impacting mental health and social skills, especially among younger populations.

For more information on topics such as media literacy, AI ethics, and cybersecurity, interested individuals can visit the relevant main domains of international organizations and research institutions. Here are some suggested links:
UNESCO for initiatives on global media literacy and ethics.
International Telecommunication Union (ITU) for information on global standards in AI and cybersecurity.
World Health Organization (WHO) for health-related information regarding the impact of social media usage.

Note that the links are to the main pages of the respective organizations, ensuring that they are concise and remain valid over time.

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