Polish journalists are increasingly tapping into the capabilities of artificial intelligence (AI) to support their work in the newsroom, although the full writing process remains a human-driven task. Specifically, a journalist from Wirtualna Polska (WP), who chose to remain anonymous, disclosed how AI is primarily utilized for paraphrasing or summarizing short excerpts within their content.
Wirtualna Polska’s spokesperson, Michał Siegieda, affirmed that content produced with AI tools undergoes the same legal and ethical scrutiny as all other articles published by WP. Every piece that involves AI must be reviewed and authorized by an editor before publication, ensuring that AI is merely acting as an aid to the editorial team. The stance against AI-written articles being published in their entirety remains firm.
Furthermore, the spokesperson highlighted discussions on AI content labeling and model development within the editorial community, arranged through the Digital Publishers Employers’ Association—an institution representing major Polish online publishers.
Mateusz Nowak, the Chief Operating Officer of Grupa Spider’s Web, revealed the scaling up of AI usage in journalistic tasks since last autumn. AI assists journalists with transcribing interviews, attributing quotes, and summarizing key points from recorded events. This technological assistance extends beyond journalism to administrative tasks, such as recruiting and defining roles, where Nowak himself has utilized AI to effectively draft new job descriptions.
Business operations in other media groups reflected a similar pattern, with a focus on employee education concerning AI tools. For instance, Bauer has provided comprehensive training programs on AI to its staff. Reporters convert audio recordings to text, seek inspiration, and conduct research utilizing these tools. However, the company is clear that the creation of complete articles via AI is not practiced.
Agora emphasized that its teams use AI for content personalization and administrative support but keep journalistic materials 100% human-created. A strategic role of chief data & AI officer has been introduced within Agora to oversee the adoption of AI and data strategies across the organization.
Lastly, Interia spotlights the auxiliary purpose of AI, asserting the priority for experienced journalists to craft original content, with AI serving merely as a background support system to enhance the team’s effectiveness.
Important Questions and Answers
1. What are the key challenges associated with the use of AI for editorial enhancement in Polish media?
– Ensuring the quality and factual accuracy of content enhanced by AI.
– Balancing the use of AI with journalistic integrity and maintaining the trust of readers.
– Addressing concerns over potential job displacement and the devaluation of journalistic skills.
– Developing clear guidelines and ethical standards for AI-generated content.
2. What are the controversies surrounding AI in journalism?
– The possibility of AI-generated fake news and the spread of misinformation.
– Ethical implications of using AI to produce content that may resemble human writing.
– Concerns over transparency and the responsibility for errors in AI-assisted articles.
3. How is AI used to augment editorial tasks in Polish media?
– For paraphrasing or summarizing excerpts, transcribing interviews, attributing quotes, content personalization, and administrative support such as drafting job descriptions.
Advantages and Disadvantages
Advantages of AI in Polish Media:
– Increases efficiency by automating routine tasks such as transcriptions and summarizing events.
– Assists in personalizing content for readers, which can enhance user engagement.
– Supports the editorial team by providing aid in research and inspiration.
– May help in optimizing operations and administrative processes within media organizations.
Disadvantages of AI in Polish Media:
– Risks of reliance on AI could lead to the diminishment of traditional journalistic skills.
– AI-generated errors that go undetected could undermine the credibility of media outlets.
– Potential ethical issues regarding the transparency of AI-assisted content creation.
– Concerns about job security for journalists with the rise of AI.
Suggested Related Links
For broader context, the following links provide additional information related to the topic:
– Wirtualna Polska: A major Polish online publishing platform.
– Grupa ZPR Media: A Polish media group that includes news outlets such as Grupa Spider’s Web.
– Agora: A Polish media conglomerate that has been incorporating AI strategies.
– Interia: Another major online Polish publisher that uses AI to assist its journalists.
These links offer a gateway to understanding how different Polish media companies are integrating AI into their editorial processes. Keep in mind that as AI technology evolves, so too may its applications and implications within the media landscape.