KT has introduced a ground-breaking media solution, the ‘Magic Platform’, at a media event held in collaboration with Skylife TV and KT Studio Genie in Seoul, which is set to revolutionize the industry through AI-driven video analysis and content generation. The event also showcased their latest product, ‘AI Object Book,’ ripe for distribution across various platforms.
The AI Object Book is a creative amalgamation of technology and media, synthesizing key words from the electronic books of Millie’s Library using AI, merged with dubbing from KT’s AI Voice Studio, and complemented by background music crafted by Genie Music’s generative AI.
KT has announced this content will not be exclusive to Millie’s Library, as plans are underway to make these AI Object Books available through Genie TV from May onwards.
Customized services are a cornerstone of the Magic Platform. Customers will soon be able to enjoy ‘AI Pick-and-Watch’ feature, which allows viewers to select specific scenes based on characters, songs, or dances. This service is slated for launch in the latter half of the year and will cater to operators without their own AI infrastructure via a website interface, with specific functions offered through API solutions. For example, viewers of ‘I’m Solo’ VODs from ENA and SBS Plus can select to only watch scenes featuring the character ‘Oksun’, which will be conveniently displayed as thumbnails.
Strategic content production is a priority for KT’s media affiliates this year, with Skylife TV spearheading entertainment content and KT Studio Genie focusing on dramas as part of their K-content strategy. Skylife TV plans to broadcast 12 diverse entertainment programs, including the new anticipated series ‘Baek Jong-won’s Les Miserables.’
Kim Hoon-bae, Executive Vice President of KT’s Media Platform Business, emphasized the central role of media business alongside telecommunications and AI in leading KT’s future. He also expressed his firm commitment to spearheading the enhancement of media content in South Korea by partnering with various other entities in the AI innovation sector.
Importance of AI-Driven Media Platforms
AI-driven media platforms like KT’s Magic Platform are becoming increasingly important as they offer personalized and tailored content experiences. Such platforms use AI to analyze viewer preferences and create content that caters to individual tastes. This helps in engaging audiences more effectively and boosts viewer satisfaction, leading to potential increases in platform loyalty and usage time.
Key Questions and Answers:
Q: How does the AI Pick-and-Watch feature work?
A: The AI Pick-and-Watch feature analyzes content and enables viewers to select specific scenes based on their interests, such as characters, songs, or dances. This is done through AI video analysis, which tags and sorts the content to allow for personalized viewing experiences.
Q: Can other operators without AI infrastructure use the Magic Platform?
A: Yes, the platform is designed to cater to operators without their own AI infrastructure through a website interface. Additionally, specific functions can be accessed through API solutions, allowing for wider integration across different media services.
Key Challenges and Controversies:
– Data privacy and security: The collection and analysis of user data essential for tailored content creation could raise concerns about privacy and data protection. Ensuring user consent and implementing robust security measures are crucial.
– Accuracy of AI analysis: The success of AI in creating engaging content relies on its ability to analyze and understand user preferences accurately. Inaccurate analysis could result in irrelevant content recommendations.
– Dependence on algorithms: There can be a risk of viewers being limited to a ‘filter bubble’ where AI algorithms only expose them to certain types of content, potentially narrowing their content exposure and reinforcing biases.
Advantages and Disadvantages:
Advantages:
– Personalized content creation can significantly enhance user engagement and satisfaction.
– AI can handle large volumes of content quickly and efficiently, saving time and resources.
– The ability to integrate with other platforms via APIs offers scalability and adaptability for business growth.
Disadvantages:
– Potential privacy issues related to data collection and AI analysis.
– The risk of AI-generated content lacking the nuance and depth that human creators bring.
– Reliance on AI could reduce diversity in content consumption due to algorithmic selection.
As media technology continues to advance, platforms like KT’s Magic Platform could play a pivotal role in shaping the future of content delivery. For further information on KT, you can visit their official website: KT Corporation.