KT Unveils Comprehensive AI Media Strategy Alongside ‘Magic Platform’
KT Corporation is harnessing the transformative power of artificial intelligence (AI) to revolutionize its media division. Recently, the company has declared its commitment to full-scale implementation of its ‘AICT’ strategy—a fusion of AI with KT’s telecom and IT capabilities aimed at reinforcing its media services.
Introducing AI Innovations in the Media Industry
During a Media Day event held in Seoul’s Novotel, KT displayed an ambitious plan to lead the AI transformation (AX) across the media value chain. An integral part of this initiative is the unveiling of the ‘Magic Platform,’ a novel B2B comprehensive media solution utilizing AI for advanced content analysis and creation.
‘Magic Platform’ Takes IPTV Industry by Storm
A remarkable development by KT, the Magic Platform enables the production of ‘AI ObjecBooks.’ These are crafted by extracting key phrases using AI from e-books such as ‘Millie’s Library,’ to which the company adds synthesized voices from KT’s AI Voice Studio and background music produced by Genie Music’s generative AI.
Customizable AI Features in the Pipeline
Looking ahead to the second half of the year, KT is set to introduce ‘AI Pick and Choose,’ a feature allowing users to select and view specific characters or scenes, such as dance numbers or particular songs, tailored to their preferences. For instance, viewers of the show ‘I Am Solo’ can opt to watch only snippets featuring the character ‘Oksoon,’ which will be conveniently shown as thumbnails for easy selection.
KT Group Aims High with Collaborative Synergy
KT Group’s media affiliates, twelve in total, cover a spectrum of services from original IP (StoryWiz, Millie’s Library) to content planning and production (KT Studio Genie), including content platform management (KT Genie TV, KT SkyLife, HCN, al-ti Media) and OTT services (Genie Music). KT Group boldly sets a target revenue of 5 trillion won by 2025, building on the impressive 26% growth in content sales reaching 640 billion won the previous year.
KT executives emphasized the company’s dedication to major investments in content production amidst competitive market conditions, underscoring its vision to shape the future with innovative media business strategies, grounded on a robust synthesis of AI technology and telecom services.
Without access to the specific article you’ve mentioned, I’m unable to add specific facts that are not already included. However, I can provide general information relevant to the topic, and discuss important questions, challenges, controversies, advantages, and disadvantages that are commonly associated with AI-driven media solutions.
Navigating Ethical and Privacy Concerns
One important question surrounding the deployment of AI-driven media solutions is how to balance innovation with ethical considerations and privacy. AI can utilize large amounts of data to customize and enhance user experiences, but this raises issues such as data protection and the potential misuse of personal information. It is imperative for companies like KT to ensure their AI policies and practices comply with existing data protection laws and respect user privacy.
Key Challenges
A key challenge in rolling out AI-driven media solutions is ensuring the accuracy and non-biased nature of AI algorithms. AI systems learn from the data they are fed; if the data is biased, the AI’s output can be flawed. Additionally, implementing AI technology on a broad scale requires substantial investment and skilled personnel, which could be a hurdle for some companies.
Controversies
The use of AI in media can also lead to controversies such as deepfakes — highly realistic and convincing video or audio forgeries. Improved AI capabilities make it easier to create deepfakes, posing significant risks to trust in media.
Advantages
The advantages of AI-driven media solutions include increased efficiency and personalization in media consumption. AI can automate various aspects of content creation, distribution, and recommendation, offering viewers a tailored experience and helping media companies understand viewer preferences more in-depth.
Disadvantages
On the flip side, there is the risk of job displacement as AI becomes more capable of performing tasks traditionally done by humans, such as writing articles or creating music. There’s also the concern that AI may perpetuate existing biases or create echo chambers by only recommending content that aligns with a user’s existing preferences.
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By visiting the main domain, interested parties can search for the latest updates on KT’s AI-driven media solutions and other relevant initiatives. Remember that each visitor’s due diligence is necessary as web content can change, and I cannot guarantee the content that will be found beyond the knowledge cutoff date.