Artificial intelligence (AI) has recently sparked discussions among experts about its revolutionary role in reshaping the music and commerce fields. One notable example is the viral success of an AI-generated blues song created by the platform Suno, which utilizes the power of ChatGPT for lyric writing. Suno offers a unique service, allowing users to generate entire songs from simple text prompts, including vocals, melody, chords, lyrics, titles, and even album covers.
According to Gregg Lehrman, founder and CEO of Output, a music-creation software company that uses generative AI, AI is leveling the playing field in the music industry. It enables the creation of more content than ever before from all corners of the world, some of which may achieve great success. However, Lehrman emphasizes that AI cannot replicate the nuances of great music, such as the real feeling and sense of community it creates. While generative AI may save companies money by avoiding licensed content, it may ultimately lack the depth that resonates with listeners on a profound level.
In response to the growing presence of AI in creative fields, Universal Music Group and Roland Corporation are developing a suggested framework for its use. They aim to strike a balance between leveraging AI’s potential while maintaining artistic integrity.
Smarter Music Creation with Suno
Suno, a leading web-based text-to-music generator, has become a popular tool for musicians and amateurs alike. It can transform simple text prompts into complete songs within seconds, providing vocals, instrumentation, lyrics, a song title, and artwork. Even with its free version, Suno offers substantial creative possibilities by providing users with 50 daily credits, allowing the creation of up to 10 songs, albeit with some limitations.
Rolling Stone, a prominent music and entertainment magazine, recently used Suno to produce a delta blues track named “Soul of the Machine,” which has gained nearly 40,000 plays on SoundCloud. With Suno’s latest V3 model, even users with a free account can now generate entire songs lasting up to two minutes.
PYMNTS, a leading media outlet, also experimented with Suno to create an AI-powered pop song titled “Digital Revolution.” This demonstrates how AI-generated music can serve as an alternative for smaller businesses and creators seeking affordable creative options.
While licensing pre-existing tracks may still be preferred for large advertising campaigns, AI-generated music offers an invaluable alternative for smaller businesses and creators. Joel Smith, audio expert and founder of the music hub AllAxess, highlights the speed, affordability, and customization options AI tools provide. AI-generated music could become a powerful tool for creating personalized ad content.
The Future of Music and AI
AI-generated music has the potential to significantly alter the landscape for music creators. Shawn Daly, an AI and commerce expert at Niagara University, suggests that AI may lead to a shift in demand for music creators as companies begin to rely on AI-generated custom ad music. This could reduce costs and provide greater control over branding.
Daly emphasizes that while AI can produce professional-quality music without the need for honed musical skills, the human element of collaboration remains crucial. The way AI tools are prompted, iterated, and selected will ultimately determine the success of the music. Nevertheless, the ease with which AI can produce finished original songs may lead to a surge of new artists, potentially saturating the market.
Suno comprises two separate AI tools: Bark, responsible for vocals and lyrics, and Chirp, responsible for music. Daly draws an interesting parallel between Suno’s AI tools and the creative partnership of famous songwriting duos like Elton John and Bernie Taupin or John Lennon and Paul McCartney, highlighting how AI can emulate the collaborative process.
The Expanding Landscape of AI Tools for Music
Suno is just one of many AI tools currently available to aid musicians and amateurs in music creation. For example, Studio’s Music School leverages AI to create personalized curriculums with lessons taught by renowned artists. Output’s Co-Producer is another suite of AI tools that streamlines the technical music-making process, freeing up more time for creativity. Other tools like Maverick SoundZ utilize AI to assist artists from all backgrounds in promoting their music, offering customized strategies and content generation.
Despite the advancements in AI technology, observers note that artificial intelligence is not expected to replace human artists. AI may enhance the creative process, but the unique emotional depth and perspective brought by human creators cannot be replicated. The ability of human artists to build a sense of community and make a lasting impact within their respective fields remains unparalleled.
FAQ
Can AI fully replicate the nuances of great music?
No, while AI can generate music, it still lacks the ability to replicate the nuanced elements that make great music resonate on a profound level. Music is not just about melody and lyrics; it’s about creating a real feeling and a sense of community.
How can AI benefit smaller businesses and creators in the music industry?
AI offers an affordable alternative for smaller businesses and creators, allowing them to easily customize music to fit their specific needs. They can leverage AI-generated music for personalized content creation, providing a competitive edge in the industry.
Are AI-generated songs expected to replace human artists?
No, AI-generated music is unlikely to replace human artists, as the unique emotional depth and perspective brought by human creators cannot be replicated. AI may augment the creative process, but human artists will continue to play a vital role in the music industry.
Sources:
https://www.pymnts.com/ai/2021/commentary-how-ai-could-reshape-the-business-of-music/,
https://suno.ai/,
https://www.studio.co/,
https://output.com
Artificial intelligence (AI) is revolutionizing the music and commerce fields, with the potential to reshape the entire industry. One notable example is the success of Suno, a platform that utilizes the power of ChatGPT for lyric writing and allows users to generate complete songs from simple text prompts. Suno offers vocals, melody, chords, lyrics, titles, and album covers, making it a popular tool for musicians and amateurs alike.
Gregg Lehrman, the founder and CEO of Output, a music-creation software company, believes that AI is leveling the playing field in the music industry. It enables the creation of more content from all corners of the world. However, Lehrman emphasizes that AI cannot replicate the nuances of great music, such as the real feeling and sense of community it creates. While AI-generated music may save companies money by avoiding licensed content, it may lack the depth that resonates with listeners on a profound level.
In response to the growing presence of AI in creative fields, Universal Music Group and Roland Corporation are developing a suggested framework for its use. They aim to strike a balance between leveraging AI’s potential while maintaining artistic integrity.
Suno, the leading web-based text-to-music generator, has gained popularity among musicians and amateurs. It can transform simple text prompts into complete songs within seconds, offering vocals, instrumentation, lyrics, song titles, and artwork. Rolling Stone recently used Suno to produce a delta blues track named “Soul of the Machine,” which has gained significant plays on SoundCloud. With Suno’s latest V3 model, even users with a free account can now generate entire songs lasting up to two minutes.
AI-generated music offers an alternative for smaller businesses and creators seeking affordable creative options. Joel Smith, the founder of the music hub AllAxess, highlights the speed, affordability, and customization options AI tools provide. AI-generated music could become a powerful tool for creating personalized ad content.
The future of music and AI is promising, with AI-generated custom ad music potentially reducing costs and providing greater control over branding. However, while AI can produce professional-quality music without the need for honed musical skills, the human element of collaboration remains crucial. The way AI tools are prompted, iterated, and selected will ultimately determine the success of the music. The ease with which AI can produce finished original songs may also lead to a surge of new artists, potentially saturating the market.
Suno is just one of many AI tools available for music creation. Studio’s Music School leverages AI to create personalized curriculums for musicians, while Output’s Co-Producer streamlines the technical music-making process. Maverick SoundZ uses AI to assist artists from all backgrounds in promoting their music, offering customized strategies and content generation.
Despite the advancements in AI technology, artificial intelligence is not expected to replace human artists. While AI may enhance the creative process, the emotional depth and perspective brought by human creators cannot be replicated. The ability of human artists to build a sense of community and make a lasting impact within their respective fields remains unparalleled.