Fears have been circulating within the Hollywood community that generative artificial intelligence (AI) technology could bring about significant disruption, potentially resulting in job losses. However, the latest survey results from Deloitte’s 18th annual Digital Media Trends survey challenge these concerns. While 70% of US consumers still prefer TV shows and movies written by humans, an unexpected 22% actually believe that shows and movies written by generative AI could be more interesting than those created by humans.
This sentiment is particularly strong among millennials (30%) and Gen Z consumers (25%). Furthermore, the survey reveals that 42% of respondents believe that both generative AI and humans are capable of producing entertaining content. The results reflect the growing interest and acceptance of AI tools among younger generations. In fact, 18% of millennials and Gen Zs have already experimented with generative AI to create images, while 25% have used it to generate text.
These findings align with the claims of pro-AI advocates who argue that this technology not only democratizes content creation but also enhances visual effects capabilities while reducing costs. However, this potential revolution in entertainment is not without its challenges. With the introduction of OpenAI’s new text-to-video tool Sora, even industry titans like Tyler Perry have decided to put major expansion plans on hold. Additionally, a recent HarrisX poll revealed that most US adults couldn’t differentiate between AI-created videos and those created by humans.
As AI becomes more prevalent in the industry, concerns have arisen within Hollywood unions. The Writers Guild of America (WGA) has negotiated a deal that includes safeguards surrounding the use of generative AI, allowing the union to dispute the use of writers’ existing work for training AI software. The agreement between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and studios addresses some but not all of the union’s concerns regarding AI.
The potential impact of AI on society was a prominent topic at the Variety Entertainment Summit at CES 2024. Hanno Basse, CTO of visual-effects company Digital Domain, expressed his worries about the rise of AI-generated human replicas that are virtually indistinguishable from real people. The prospect of interacting with believable AI virtual humans raises concerns about responsible usage.
FAQ
Q: What is generative AI?
A: Generative artificial intelligence refers to technology that is capable of producing original and creative content, such as text, images, or videos, without explicit human input.
Q: How are millennials and Gen Zs using generative AI?
A: The younger generations have been actively experimenting with generative AI tools, using them to create images and generate text for various purposes.
Q: What concerns do Hollywood unions have about AI?
A: Hollywood unions, such as the Writers Guild of America and the Screen Actors Guild-American Federation of Television and Radio Artists, are concerned about the impact of AI on job security and creative control. They have negotiated agreements to address these concerns, including provisions to protect writers’ work and address the use of AI in the creative process.
Q: Can AI-generated content be indistinguishable from human-created content?
A: Advances in AI technology, particularly in areas like text-to-video creation, have made it increasingly difficult for viewers to differentiate between AI-generated content and content created by humans.
Q: What are the potential risks associated with AI in the entertainment industry?
A: There are concerns that AI could lead to job losses, reduce creative control, and raise ethical questions about the responsible use of AI-generated content.
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The Hollywood industry is facing concerns about the potential disruption caused by generative artificial intelligence (AI) technology, which could lead to job losses. However, the results of Deloitte’s 18th annual Digital Media Trends survey challenge these fears. According to the survey, 70% of US consumers still prefer TV shows and movies written by humans. Surprisingly, 22% of respondents actually believe that shows and movies written by generative AI could be more interesting than those created by humans.
This sentiment is particularly strong among millennials (30%) and Gen Z consumers (25%). The survey also reveals that 42% of respondents believe that both generative AI and humans are capable of producing entertaining content. These findings indicate the growing interest and acceptance of AI tools among younger generations. In fact, 18% of millennials and Gen Zs have already experimented with generative AI to create images, while 25% have used it to generate text.
Proponents of AI argue that this technology not only democratizes content creation but also enhances visual effects capabilities and reduces costs. However, the potential revolution in entertainment brought by generative AI is not without its challenges. OpenAI’s new text-to-video tool Sora has caused industry titans like Tyler Perry to put major expansion plans on hold. Additionally, a recent HarrisX poll revealed that most US adults were unable to differentiate between AI-created videos and those created by humans.
The impact of AI on the industry has also raised concerns within Hollywood unions. The Writers Guild of America (WGA) has negotiated a deal that includes safeguards surrounding the use of generative AI, allowing the union to dispute the use of writers’ existing work for training AI software. While the agreement between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and studios addresses some of the union’s concerns, there are still unresolved issues regarding AI.
The potential societal impact of AI was a prominent topic at the Variety Entertainment Summit at CES 2024. Hanno Basse, CTO of visual-effects company Digital Domain, expressed worries about the rise of AI-generated human replicas that are virtually indistinguishable from real people. The prospect of interacting with believable AI virtual humans raises concerns about responsible usage.
In summary, while there is growing acceptance and interest in generative AI among consumers, the industry is grappling with the potential challenges it presents. Hollywood unions are negotiating agreements to protect writers’ work and address the use of AI in the creative process. The indistinguishability between AI-generated content and human-created content raises ethical questions, while concerns about job security and creative control persist in the entertainment industry.