An innovative AI Shopping Assistant (ASA) has been launched by Constructor to enhance the shopping experience on eCommerce websites and mobile apps. By harnessing generative artificial intelligence-powered technology, the ASA enables shoppers to discover and explore products while helping eCommerce companies improve engagement and conversions. Unlike other product discovery solutions offered by Constructor, the ASA is specifically designed for complex cases where shoppers have detailed requests and preferences.
According to Constructor CEO Eli Finkelshteyn, the ASA functions as a trusted, in-store associate by making suggestions based on the shopper’s specific requirements. It leverages natural language processing, allowing shoppers to simply explain what they are looking for in everyday language. For example, a shopper can state, “I need healthy items for a picnic” or “I want a trendy shirt to go out in,” and the ASA will provide relevant suggestions.
The potential use cases for ASA are wide-ranging. It can assist with finding recipes and their ingredients, suggesting occasion-appropriate apparel, and identifying relevant items across different product categories. To deliver accurate and refined results, ASA uses intent-based, natural language prompting. This feature ensures that the shopper receives recommendations, guides, and how-to instructions that meet their needs.
Moreover, ASA incorporates advanced algorithms that enable it to learn from every interaction, effectively personalizing the shopping experience. By analyzing clickstream data and customer behavior, AI continuously adapts and improves its search filters and suggestions. This helps eCommerce companies to better cater to shoppers, build brand affinity, and foster loyalty among customers.
The integration of AI technology in eCommerce is a game-changer for the industry. Constructor’s ASA not only assists shoppers but also empowers eCommerce businesses to optimize the pathway to purchase. By offering new, flexible, and interactive ways to search for products, the ASA enriches the shopping journey and drives customer satisfaction.