Victoria’s Secret & Co. has announced a groundbreaking partnership with Google Cloud to transform the online shopping experience for its global customers. By harnessing the power of Google Cloud’s innovative AI and generative AI technologies, Victoria’s Secret & Co. aims to create personalized and inclusive shopping experiences. This strategic, multi-year partnership will also lead to operational efficiencies and enhanced customer and associate experiences.
One of the key initiatives under this partnership is the development of a conversational chatbot, powered by Google Cloud’s AI platform, Vertex AI. This chatbot will provide tailored product recommendations and advice based on individual preferences and life experiences. Whether a customer is an athletic enthusiast, a nursing mother, a breast cancer survivor, or simply looking for a new bra, this AI-powered assistant will offer personalized assistance.
To further modernize their digital platform, Victoria’s Secret & Co. will leverage the expertise and technology acquired through its purchase of Adore Me, a prominent direct-to-consumer lingerie company. Adore Me has been using Google Cloud’s Vertex AI platform and Duet AI for Google Workspace, and this partnership will create synergies between the brands, making it easier to integrate large language models created and used by Adore Me.
The integration of Google Cloud’s AI technologies will not only revolutionize the online shopping experience for customers but also enhance internal operations. Victoria’s Secret & Co. plans to leverage these technologies in marketing, customer sentiment analysis, supply chain optimization, and human resources. The AI capabilities offered by Google Cloud will enable the company to forecast product demand accurately, streamline operations, and deliver personalized employee training programs.
Moreover, Victoria’s Secret & Co. aims to enhance its website and mobile app by implementing Google Cloud’s Vertex AI Search technology. This integration will improve search and recommendations capabilities, enabling shoppers to find relevant products quickly and easily.
This partnership between Victoria’s Secret & Co. and Google Cloud demonstrates the practical applications of AI and generative AI technologies in the retail industry. By harnessing the power of these innovations, Victoria’s Secret & Co. aims to provide customers with exceptional experiences while driving retail innovation.
With this strategic collaboration, Victoria’s Secret & Co. continues to reinforce its position as a leader in the retail industry by embracing cutting-edge technology and prioritizing the enhancement of customer journeys.