Eagle Eye, a leading SaaS business, has launched EagleAI, a data science solution powered by AI specifically designed for the grocery and retail sectors. This new modular solution aims to transform the way retailers and grocers meet their customers’ individual wants and needs, optimize promotional spending, increase ROI, and drive loyalty through true one-to-one engagement.
EagleAI automates the process of organizing and analyzing customer data across all touchpoints, using cutting-edge machine learning and AI algorithms to create personalized offers for individual customers. This approach sets a new global standard for retail personalization, moving away from the traditional method of curating ‘best fit’ offers from a limited selection. The aim is to treat customers as they would like to be treated, putting personalization into practice in a scalable and efficient way.
The heart of EagleAI lies in its machine learning algorithms, which consider factors such as product affinity, shopping predictions, promotional responsiveness, and budgetary controls. By working simultaneously, these algorithms create and target personalized offers for each individual customer. This level of personalization can be executed at scale, distinguishing EagleAI from other retail marketing platforms that lack the capacity to deliver individualized offers to millions of customers.
EagleAI was developed after the acquisition of Untie Nots, a Paris-based SaaS company with proven AI capabilities. Leveraging the expertise of the Untie Nots team and utilizing Google Cloud technology, EagleAI now operates as a standalone solution under the Eagle Eye Group.
By optimizing customer communications and putting customers at the center of decision-making, EagleAI helps retailers build more rewarding connections and deeper relationships with their customers. Studies have shown that the majority of consumers expect personalization, and frustration arises when it is lacking. With the ability to craft relevant offers and marketing based on customer needs, EagleAI ensures that consumers receive compelling and entirely personalized promotions.
Moreover, EagleAI is not only beneficial for retailers but also for their supplier partners. By strengthening retailer-supplier relationships, this platform offers suppliers a proven route to build customer loyalty, grow their share of the market, recruit new customers, and launch new innovations.
EagleAI represents a significant advancement in the field of personalization for the retail and grocery sectors. With its powerful machine learning algorithms and customer-centric approach, it is poised to shape the future of retail marketing.