In a surprising turn of events at the Consumer Electronics Show (CES), visitors were introduced to a creepy AI version of the beloved video game character, Mario. This unsettling creation, developed by a company called Proto, utilizes hologram technology and artificial intelligence to interact with attendees. The encounter quickly gained attention on social media, with many expressing their dismay and questioning the approval process behind this disturbing version of Mario.
While it remains unclear if Nintendo endorsed or authorized this AI Mario, the stark differences in voice, movements, and overall representation strongly suggest otherwise. Nintendo is known for closely guarding its characters and maintaining strict control over their use. This departure from the iconic Italian plumber’s usual persona raises doubts about its authenticity and leaves room for speculation regarding the involvement of Nintendo.
Interestingly, the Proto hologram box displayed more than just Mario. Previous demonstrations included other images and even real people, like the CEO of AARP. This unexpected connection led some attendees to interact with AI Mario and inquire about purchasing games. Surprisingly, Mario directed them to look online at Target.com, which bears a small Target logo in the corner of the hologram. The involvement of Target in this partnership with Proto further adds to the confusion surrounding the entire exhibit.
The general consensus is that Proto is showcasing its hologram AI technology with the aim of collaborating with retailers such as Target to develop AI assistants for in-store use. However, the specific choice to feature Mario seems to be a marketing ploy to attract attention at CES. The reaction from Nintendo is still uncertain, and inquiries have been made to all parties involved for clarification.
What makes this AI Mario particularly unsettling is the contrast with previous interactive experiences offered by Nintendo. In the past, the genuine voice of Charles Martinet, the official voice actor for Mario, created an engaging and authentic connection with fans. However, with Martinet stepping down from the role, this new AI Mario fails to capture the essence and human element that resonates with players. This episode serves as a reminder to major gaming companies that replacing real voice actors with robots may not yield the desired results.
While the AI Mario at CES may have alarmed attendees, it has also sparked discussions about the intersections of technology, AI, and beloved video game characters. With ongoing technological advancements, it is crucial for developers and companies to carefully consider the impact and authenticity of such creations to ensure they align with fan expectations and maintain the integrity of beloved franchises.