Lidia Perska
S.P. Kalyan Charan, the son of the late legendary singer S.P. Balasubrahmanyam, has recently taken legal action against the producers of the Telugu film Keedaa Cola and its music director Vivek Sagar. Charan claims that they have inappropriately recreated his father’s voice using Artificial Intelligence (AI) and deepfake technology without the family’s knowledge or consent.
While appreciating the use of technology to preserve his father’s voice, Charan expressed his disappointment at its unauthorized commercial exploitation. In a press release, he stated that if this trend continues without valid consent or permission, it could jeopardize the careers of present and future singers whose livelihoods rely on their unique vocal talents.
A legal notice was issued to the concerned parties on January 18, 2024, seeking an apology, damages, and a share in royalties. Furthermore, Charan hoped to resolve the matter amicably through a one-on-one meeting. However, the response received on February 8, 2024, not only dismissed the fact of using AI to recreate S.P. Balasubrahmanyam’s voice but also suggested a media trial instead of a legal approach, leaving Charan appalled.
Citing the tremendous recall value of his father’s voice, Charan emphasized that it is not just an asset but also deserves respect. He highlighted the importance of using AI technology legitimately and with the consent of the singers’ families, quoting Oscar-winning music composer A.R. Rahman’s approach in recreating the voices of deceased singers Bamba Bakya and Shahul Hameed for a track in the new Rajnikanth movie Lal Salaam.
The legal dispute serves as a reminder of the ethical concerns surrounding the use of AI in the entertainment industry. The unauthorized use of someone’s voice raises questions about the ownership and control of creative works. It remains to be seen how this case will unfold and what implications it will have for the industry in the future.
FAQ:
1. What legal action has S.P. Kalyan Charan taken?
S.P. Kalyan Charan has taken legal action against the producers of the Telugu film Keedaa Cola and its music director Vivek Sagar. He claims that they have inappropriately recreated his father’s voice using Artificial Intelligence (AI) and deepfake technology without the family’s knowledge or consent.
2. What is Charan’s stance on using technology to preserve his father’s voice?
Charan appreciates the use of technology to preserve his father’s voice but expresses disappointment at its unauthorized commercial exploitation.
3. When was the legal notice issued and what was sought in it?
The legal notice was issued on January 18, 2024. It sought an apology, damages, and a share in royalties from the concerned parties.
4. How did the concerned parties respond to the legal notice?
The response received on February 8, 2024, dismissed the fact of using AI to recreate S.P. Balasubrahmanyam’s voice. It also suggested a media trial instead of a legal approach, leaving Charan appalled.
5. What does Charan emphasize about his father’s voice?
Charan emphasizes that his father’s voice has tremendous recall value, is an asset, and deserves respect.
6. How does Charan mention the use of AI technology legitimately?
Charan mentions the importance of using AI technology legitimately and with the consent of the singers’ families. He highlights Oscar-winning music composer A.R. Rahman’s approach in recreating the voices of deceased singers for a track in a new Rajnikanth movie as an example.
7. What ethical concerns does the legal dispute raise?
The legal dispute raises ethical concerns surrounding the use of AI in the entertainment industry. The unauthorized use of someone’s voice raises questions about the ownership and control of creative works.
8. What remains to be seen regarding the case?
It remains to be seen how this case will unfold and what implications it will have for the industry in the future.
Definitions:
– Artificial Intelligence (AI): The ability of a computer or machine to simulate human intelligence processes, such as learning and decision-making, through algorithms and data.
– Deepfake technology: A technique that uses AI to create or manipulate audio and video content to make it appear authentic but is actually synthesized or altered.
Suggested related links:
– Music Industry How To
– Entertainment Law Reporter
– Billboard
The source of the article is from the blog elperiodicodearanjuez.es
