Kognitiv Corporation has unveiled a groundbreaking platform, Kognitiv Amplify, aimed at transforming brand marketing strategies through the use of artificial intelligence (AI). This innovative platform enables brands to implement highly targeted cross-channel advertising campaigns at a large scale, revolutionizing the way marketers approach paid media optimization.
By leveraging Kognitiv Amplify, marketers gain the ability to make data-driven decisions regarding budgeting and planning, ultimately maximizing their return on advertising spend (ROAS). The platform effectively combines various data sources, including advertising data, zero- and first-party data, and third-party sources, to deliver personalized ads to both new and existing customers. Through real-time insights and continuous audience targeting refinement, brands can confidently achieve their marketing objectives.
Central to the functioning of Kognitiv Amplify is its sophisticated AI engine, Kognition, which powers the platform. This engine utilizes a multitude of AI and machine learning models, such as customer lifetime value, propensity, and churn, to evaluate customer behavior, predict future actions, and ensure personalized interactions tailored to each customer’s needs. By implementing an integrated feedback loop that monitors attribution and incrementality, Kognitiv Amplify optimizes customer engagement in real-time, enhancing relevance and maximizing return on investment (ROI).
Kognitiv CEO Tim Sullivan highlighted the platform’s mission to empower brands in building stronger customer relationships through intelligent AI-powered solutions. Kognitiv Amplify offers intelligent omnichannel and omniaudience ad optimization to help brands attain their marketing and business objectives effectively.
Kognitiv Amplify caters to brands and marketers seeking to enhance customer engagement through personalized advertising and optimize their paid media strategies. By leveraging data-driven personalization, brands can nurture long-lasting customer loyalty and elevate consumer engagement through innovative marketing approaches.
For those interested in exploring the capabilities of Kognitiv Amplify and redefining their marketing strategies with AI-powered solutions, reach out to Kognitiv for more information or sign up for a demo on their website.
Bieži uzdotie jautājumi (FAQ)
Kas ir Kognitiv Amplify?
Kognitiv Amplify ir platforma, kas tiek darbināta ar mākslīgo intelektu, lai optimizētu apmaksāto reklāmu ar ļoti precīzām šķautnēm visa kanāla reklamēšanai lielā mērogā. Tā ļauj markām pieņemt labākus budžetēšanas un plānošanas lēmumus, maksimizējot savu reklāmas tēriņu atdeves likmi (ROAS).
Kā strādā Kognitiv Amplify?
Kognitiv Amplify apvieno reklāmas datus ar nulles un pirmās personas datiem, kā arī rūpīgi atlasītiem trešo pušu avotiem. Nepārtraukti pārstrādājot auditorijas mērķēšanu, pamatojoties uz reāllaika informāciju, tā piegādā personalizētas reklāmas jauniem un esošiem klientiem, palielinot nozīmi un maksimizējot ROI.
Kas ir Kognition?
Kognition ir Kognitiv proprietārais AI dzinējs, kas darbina Kognitiv Amplify. Tas izmanto simtiem AI un mašīnmācīšanās modeļu, lai novērtētu klientu rīcību, paredzētu nākotnes darbības un izstrādātu pilnīgi piemērotu saskarsmi katram klientam, lai sasniegtu zīmola biznesa mērķus.
Kam ir ieguvums no Kognitiv Amplify?
Kognitiv Amplify ir domāts, lai palīdzētu mārketologiem un zīmolos sasniegtu savus mārketinga un biznesa mērķus. Tas ir piemērots jebkuram zīmolam, kurš vēlas optimizēt savas apmaksātās mediju stratēģijas un uzlabot klientu iesaistīšanos ar personalizētu reklamēšanu.
The source of the article is from the blog meltyfan.es