In recent years, the entertainment industry has been undergoing a transformation fueled by generative artificial intelligence (AI) technology. While concerns persist about potential job displacement and disruptions in Hollywood, new perspectives highlight the capacity of generative AI to foster creativity and deliver captivating content.
The 18th annual Digital Media Trends survey by Deloitte offers fresh insights into U.S. consumers’ views on generative AI in television and movies. Despite a prevailing preference (70%) for human-created content, a notable 22% of respondents believe that generative AI has the potential to craft even more intriguing TV shows and films compared to human creators.
Millennials and Gen Z consumers stand out as strong advocates for the creative capabilities of generative AI, with 30% and 25% respectively endorsing its potential. Significantly, 42% of respondents acknowledge the entertainment value derived from both generative AI and human input, signaling a symbiotic relationship between the two creative forces.
Generative AI has already left its mark on the industry. Tyler Perry, a prominent figure in the entertainment sphere, paused an $800 million studio expansion in reaction to OpenAI’s Sora, a text-to-video tool. Additionally, findings from a recent HarrisX poll underscore the challenge faced by viewers in differentiating AI-generated videos from those crafted by humans.
The integration of AI in Hollywood has prompted discussions between industry unions and studios. Agreements, such as that of the Writers Guild of America, contain provisions to oversee generative AI’s use in content creation, safeguarding the intellectual property of writers. While the SAG-AFTRA agreement addresses some concerns, ongoing dialogues persist on AI’s implications and future in entertainment.
At the Variety Entertainment Summit during CES 2024, AI took center stage. Hanno Basse, the CTO of Digital Domain, voiced apprehensions about AI-generated human likenesses closely mirroring real individuals. He emphasized responsible AI utilization and the importance of societal navigation through these technological advancements.
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The source of the article is from the blog elperiodicodearanjuez.es