Integral Ad Science Launches Quality Attention Measurement Product

Integral Ad Science Launches Quality Attention Measurement Product

Integral Ad Science (IAS), a global media measurement and optimization platform, is introducing its new Quality Attention measurement product. This innovative offering combines media quality and eye tracking with machine learning to provide transparent metrics for global advertisers. It aims to help advertisers increase return on investment, drive brand consideration, and boost conversions.… Read the rest

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