KT Accelerates Media Innovation with AI-Enhanced ‘Magic Platform’
KT, a leading South Korean telecommunications company, has made a strategic move to revolutionize media and content industries with the unveiling of its comprehensive media solution, ‘Magic Platform’. The announcement was made during a special event held at Novotel Ambassador in Dongdaemun, Seoul, marking a significant shift towards harnessing artificial intelligence (AI) for media creation and analysis.
The ‘Magic Platform’, which empowers the creation of content through AI, was showcased as part of KT’s broader strategy to integrate AI technology across its core business domains, which also include telecommunications. KT’s Media Platform Business Executive, Kim Hoon-bae, highlighted that the company is committed to driving the market forward by adding unique AI competencies to the media value chain.
One of the first outcomes using the ‘Magic Platform’ is an “AI Obj Book” created in collaboration with ‘Millie’s Library’, where AI technology extracts key phrases from e-books to synthesize narration and incorporates AI-generated music from Genie Music.
Furthermore, KT plans to expand the functionality of the platform with an ‘AI Pick and Watch’ feature, which will enable viewers to select specific scenes, characters, or performances within a video. This feature is expected to debut in the second half of the year and will allow users, for instance, to watch only the scenes featuring ‘Oksoon’ in the reality show VOD ‘I Am Solo’ on ENA and SBS Plus.
In addition to content creation, KT is eager to consolidate its media enterprise by crafting a media integrated rating system to analyze viewership across IPTV, satellite, and cable channels with precision and will also introduce an on-device AI set-top box later this year.
The company’s technological prowess in AI is expected to underpin a significant expansion into content investment, production, and marketing, aligning with Kim’s bullish outlook of challenging a 5 trillion won sales target next year. Showcasing robust AI-driven content creation, KT is determined to cement its position as a vanguard of the AI transition in media operations.
Important Questions and Answers:
1. What is KT’s ‘Magic Platform’, and how does it aim to change the media content industry?
The ‘Magic Platform’ is an AI-driven media solution developed by KT to enhance media content creation and analysis. It uses AI to streamline content production processes, including the generation of music, narration, and the analysis of content for media enterprises. Its aim is to revolutionize the media content industry by providing advanced, AI-powered tools.
2. How does the ‘Magic Platform’ impact collaboration within the media industry?
The collaboration between KT and ‘Millie’s Library’ to create an “AI Obj Book” is an example of how the ‘Magic Platform’ can facilitate innovative partnership opportunities within the media industry. By blending AI capabilities with existing media services and content providers, it can result in more engaging and rich consumer experiences.
3. What are the potential challenges or controversies associated with AI in media production?
Challenges include the potential loss of jobs for those in traditional media production roles and ethical considerations around the use of AI-generated content. Controversies could arise from difficulties in distinguishing between AI-generated and human-created content, leading to concerns about authenticity and the possible misuse of deepfake technology.
Advantages and Disadvantages:
Advantages:
– Increased Efficiency: AI can automate repetitive tasks, cutting down production times and costs.
– Personalization: AI can tailor content to individual preferences, potentially increasing viewer engagement.
– Innovative Content: New forms of content can emerge from the unique capabilities of AI, like AI-generated music and narrations.
Disadvantages:
– Labor Impact: The automation of certain tasks may displace jobs in the media industry.
– Authenticity Concerns: There might be issues with the originality of AI-generated content and the potential spread of misinformation.
– Creativity Debate: The role of AI in creative processes may spark debates about the value and uniqueness of human-driven creativity versus machine-generated content.
Related to AI-driven media solutions, the following high-authority domain could be useful:
– For AI ethics and guidelines: Association for Computing Machinery (ACM)
– For media industry trends and news: Variety
– For AI research and developments: Association for the Advancement of Artificial Intelligence (AAAI)
Please note that those external reference links serve as a starting point for further information on AI in media, ethical concerns, and advances within the industry, and each link directs to the main domain of authoritative industry or professional bodies.
The source of the article is from the blog toumai.es