KT Group Accelerates Media Innovation with AI
KT Group is harnessing its artificial intelligence (AI) capabilities to spearhead a transformative wave across its media business, committing to bolster investments to propagate K-Content in the global market. The conglomerate aims to tap into the synergies of its 12 subsidiaries to form a robust content value chain, expediting the implementation of its AICT company strategy.
Announcement at KT Group Media Day
At the recently held ‘KT Group Media Day’ event in Seoul, which marks the fourth annual occurrence, KT introduced its vision to infuse AI technology throughout the KT Group media value chain. This event was a platform for unveiling innovative services like skyTV’s 20th-anniversary slogan and its fresh entertainment lineup created through AI voice. The day also featured the launch of drama lineups and global expansion strategies by KT Studio Genie. Senior executives from KT’s media sector, such as the Head of Media Platform Business at KT and representatives from skyTV and KT Studio Genie, were present.
Introducing the ‘Magic Platform’ and AI Objecbook
KT showcased the ‘Magic Platform’, a first in the IPTV industry, which employs AI to analyze videos and generate content. Utilizing the platform, KT has produced the ‘AI Objecbook’, which extracts key keywords using AI from ebooks on ‘Millie’s Library’, then synthesizes voices through KT’s AI Voice Studio and incorporates background music produced by Genie Music’s generative AI. This innovation is set to be accessible on larger screens via Genie TV starting in May.
K-Content Value Chain and Media Subscriber Growth
Covering the full spectrum of the content value chain, KT Group’s media affiliates range from original IP creation to content distribution and advertising, encompassing 12 companies in total. The significant growth of KT’s media segment, boasting 13 million households and a pure content revenue increase by 26% compared to the previous year, drives the group’s initiative to leverage its extensive media big data capabilities in areas such as addressable TV advertising and home shopping insights.
The executive in charge of KT’s Media Platform Business underscored the centrality of media, communication, and AI as pivotal to KT’s core business, aiming to lead the market with unmatched AI prowess and seeking partnerships to advance South Korea’s media content industry and enhance customer media experiences.
AI Integration in Media Business
AI integration is becoming a decisive factor in the media business landscape. By implementing AI, companies like KT Group can better understand and predict consumer preferences, personalize content recommendations, and streamline content creation and distribution processes. KT Group’s move into AI-driven media shows a commitment to maintaining a competitive edge and innovating the customer experience.
Global K-Content Expansion
K-Content, which includes Korean dramas, films, music, and more, has seen a surge in global popularity, often referred to as the “Hallyu” or Korean Wave. The growth strategy for KT Studio Genie’s global expansion aligns with the increasing demand for Korean content worldwide, tapping into a market that has been further expanded thanks to platforms like Netflix, which has successfully introduced K-dramas to international audiences.
Challenges and Controversies
AI poses several challenges such as the potential for reduced human input in creative industries and concerns over copyright and data privacy. There is also the controversy surrounding AI and employment, with fears that AI could automate jobs currently held by humans. Additionally, AI systems require large amounts of data for training, which must be collected and managed responsibly to avoid privacy violations.
Advantages and Disadvantages of AI in Media
Advantages:
– Enhanced content personalization, improving viewer engagement.
– AI can analyze consumer data to predict trends and inform strategic decisions.
– Efficient content management and distribution, saving time and resources.
Disadvantages:
– AI may limit the role of human creativity in content creation.
– Possible job displacement as certain tasks become automated.
– The ethical implications of using viewer data to inform content creation.
For additional information about KT Group’s initiatives or relevant industry developments, one can explore the official websites of their subsidiaries or related industry news platforms, such as:
KT Corporation
KT Studio Genie (Note: As requested, only the main domain links are provided, and I cannot verify the real-time validity of URLs beyond my last knowledge update.)
In conclusion, KT Group is positioning itself as a leader in AI-driven media innovation and K-Content growth. Their strategy could set a benchmark for other content providers and create new opportunities and challenges in the media industry.
The source of the article is from the blog kewauneecomet.com