A recent study conducted by the IBM Institute for Business Value (IBV) has illuminated the increasing recognition of generative Artificial Intelligence (AI) in sustainability efforts by top executives. The survey, involving 5,000 C-suite executives across 22 industries and 22 countries, unveiled that 63% of respondents consider generative AI to be a pivotal factor in their sustainability initiatives. This statistic underscores the rising significance of AI technology in promoting sustainable practices.
Generative AI carries the potential to transform data-driven sustainability by enabling organizations to pinpoint improvement opportunities, foster widespread innovation, and convert trade-offs into mutually beneficial outcomes. This innovative technology empowers businesses to seamlessly integrate sustainability into their foundational operations, transcending the mere notion of it being an optional feature. By infusing sustainability throughout their practices, organizations can chart a path towards a more sustainable future.
The study also disclosed that 76% of surveyed executives expressed their intent to escalate investments in generative AI for sustainability. This inclination underscores the burgeoning confidence in AI’s capacity to bolster long-term value creation and guide the transition towards a greener and more prosperous future. Heightened investments in generative AI signify a growing acknowledgment of the advantages linked with integrating AI technology into sustainability strategies.
Sandip Patel, the Managing Director of IBM India Private Limited, emphasized the importance of integrating sustainability into core business practices. He accentuated that businesses committing to invest in generative AI for sustainability are making promising strides towards a more sustainable and prosperous future. This signals organizations’ realization of the transformative role that sustainability can play in propelling business achievements.
Nevertheless, the study also shed light on the obstacles confronting organizations in terms of funding sustainability ventures. In India, 47% of respondents grappled with securing funds for sustainability initiatives, despite the consensus among the majority that sustainability drives superior business outcomes and is a fundamental aspect of their business strategy. Securing adequate funding remains a critical hurdle for organizations aiming to embed sustainable practices.
To achieve sustainable growth, organizations must surpass viewing sustainability merely as an accounting or reporting exercise. Rather, they ought to embrace it as an opportunity for transformation. By fully embedding sustainability into core business practices and devising innovative operational strategies, organizations hold the promise of significantly augmenting their business value.
For further insights from the study by the IBM Institute for Business Value, please visit their official website [www.ibm.com](https://www.ibm.com). Additionally, you can find additional perspectives in a news article by PTI [www.ptinews.com](https://www.ptinews.com).
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