The recent use of artificial intelligence (AI) by the BBC to promote Doctor Who has sparked a debate among viewers. The BBC’s marketing teams conducted a small trial using generative AI to help draft text for promotional emails and mobile notifications related to the popular show. However, after receiving complaints from some viewers, the BBC has stated that it has no plans to use AI for Doctor Who promotion in the future.
The decision to discontinue the use of generative AI represents a u-turn in the BBC’s approach to the technology. Initially, BBC Head of Media Inventory, David Housden, expressed enthusiasm for utilizing AI to speed up the creation of additional assets for promoting various content. However, the recent backlash has prompted a change in plans.
While the exact number of complaints received by the BBC has not been disclosed, it is believed to be relatively low. Nevertheless, the concerns raised by viewers have highlighted the contentious nature of AI in the TV industry. In response to the growing interest in AI, producer trade body Pact recently issued principles for its use in UK production.
The use of AI in entertainment has garnered significant attention, extending beyond the Doctor Who promotion incident. OpenAI’s Sora software, for example, was showcased in Hollywood, demonstrating the potential of AI in the film industry. Additionally, AI was a prominent topic of discussion at the recent Series Mania conference.
As fans eagerly await the launch of the new season of Doctor Who in May, it is worth noting that the show will now be available on both the BBC and Disney+. A new trailer for the upcoming season was unveiled last week, further heightening anticipation among viewers.
FAQ
What is generative AI?
Generative AI is a form of artificial intelligence that is capable of creating new or original content based on patterns and data it has learned.
Why did the BBC receive complaints about using AI for promotion?
Some viewers expressed concerns about the use of generative AI, possibly indicating discomfort with the idea of automated processes in marketing and promotional materials.
Will the BBC use AI for Doctor Who promotion again in the future?
According to the BBC, they have stated that they have no plans to utilize AI for Doctor Who promotion moving forward.
Sources:
– [Deadline](https://deadline.com/)
The recent use of artificial intelligence (AI) by the BBC to promote Doctor Who has sparked a debate among viewers. The BBC’s marketing teams conducted a small trial using generative AI to help draft text for promotional emails and mobile notifications related to the popular show. However, after receiving complaints from some viewers, the BBC has stated that it has no plans to use AI for Doctor Who promotion in the future.
The decision to discontinue the use of generative AI represents a u-turn in the BBC’s approach to the technology. Initially, BBC Head of Media Inventory, David Housden, expressed enthusiasm for utilizing AI to speed up the creation of additional assets for promoting various content. However, the recent backlash has prompted a change in plans.
While the exact number of complaints received by the BBC has not been disclosed, it is believed to be relatively low. Nevertheless, the concerns raised by viewers have highlighted the contentious nature of AI in the TV industry. In response to the growing interest in AI, producer trade body Pact recently issued principles for its use in UK production.
The use of AI in entertainment has garnered significant attention, extending beyond the Doctor Who promotion incident. OpenAI’s Sora software, for example, was showcased in Hollywood, demonstrating the potential of AI in the film industry. Additionally, AI was a prominent topic of discussion at the recent Series Mania conference.
As fans eagerly await the launch of the new season of Doctor Who in May, it is worth noting that the show will now be available on both the BBC and Disney+. A new trailer for the upcoming season was unveiled last week, further heightening anticipation among viewers.
FAQ
What is generative AI?
Generative AI is a form of artificial intelligence that is capable of creating new or original content based on patterns and data it has learned.
Why did the BBC receive complaints about using AI for promotion?
Some viewers expressed concerns about the use of generative AI, possibly indicating discomfort with the idea of automated processes in marketing and promotional materials.
Will the BBC use AI for Doctor Who promotion again in the future?
According to the BBC, they have stated that they have no plans to utilize AI for Doctor Who promotion moving forward.
Sources:
– Deadline
The source of the article is from the blog qhubo.com.ni