TORONTO & NEW YORK, March 25, 2024–(BUSINESS WIRE)–Klick Health, the world’s largest independent commercialization partner for life sciences, has unveiled its groundbreaking AI-driven marketing audit and assessment tool, AiQ. This innovative tool aims to optimize brand strategies and enhance market competitiveness for life sciences organizations.
AiQ leverages the power of artificial intelligence and Klick’s proprietary MedOcean data lake to monitor and analyze the online content of multiple competitive pharma brands in real-time. By using generative AI, it provides instant audits and analyses of brand websites, creating an AI scorecard that benchmarks key criteria such as brand messaging, audience targeting, financial support programs, mechanism of action or delivery focus, and content reading level accessibility.
One of the key advantages of AiQ is its ability to give pharma marketers a comprehensive understanding of the competitive landscape. By offering a wide-angle lens into market dynamics, it enables organizations to adapt their marketing strategies and enhance brand positioning accordingly.
“We recognized the need to provide pharma marketers with timely market intelligence,” said EVP of Data Science, Alfred Whitehead. “With AiQ, they now have access to invaluable insights into ongoing changes in competitive brand websites, empowering them to make informed decisions in an ever-evolving market.”
Klick Health is known for its commitment to leveraging AI and machine-learning technologies to benefit its clients. In addition to AiQ, the agency has recently launched KCM+AI, an AI social media comment moderator exclusively designed for the life sciences industry. It has also introduced LOVENet, an AI framework that uncovers new applications for existing drugs. Such innovations exemplify Klick’s dedication to equipping clients and team members with cutting-edge tools to work smarter.
Frequently Asked Questions (FAQ):
Q: What is AiQ?
AiQ is an AI-driven marketing audit and assessment tool developed by Klick Health. It leverages artificial intelligence to monitor and analyze the online content of multiple competitive pharma brands, providing real-time insights and benchmarks for brand strategies.
Q: How does AiQ work?
Built on Klick’s proprietary MedOcean data lake, AiQ uses generative AI to instantly audit and analyze brand websites. It compares key life sciences criteria, including brand messaging, audience targeting, financial support programs, focus on mechanism of action or delivery, and accessibility based on content reading level. The tool creates an AI scorecard that enables organizations to optimize their brand strategies.
Q: What are the benefits of AiQ?
AiQ offers life sciences organizations a wide-angle lens into the competitive landscape, providing real-time insights on industry trends and market dynamics. This empowers marketers to adapt their strategies and enhance brand positioning accordingly, leading to increased market competitiveness.
Q: What other AI innovations has Klick Health introduced?
Klick Health has been at the forefront of AI and machine-learning innovations. Alongside AiQ, the agency has launched KCM+AI, an AI social media comment moderator for the life sciences industry, LOVENet, an AI framework that discovers new applications for existing drugs, and Genome Perspective, an AI tool for project planning in advertising. These innovations exemplify Klick’s commitment to equipping clients with cutting-edge tools.
About Klick Health:
Klick Health is the world’s largest independent commercialization partner for life sciences. With offices in multiple locations, including New York, Philadelphia, Toronto, London, São Paulo, and Singapore, Klick Health offers best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, and enterprise omnichannel enablement. The agency is known for its deep medical and scientific understanding, decision sciences capabilities, and award-winning creative work.
For more information on Klick Health and its innovative offerings, please visit their official website: https://www.klick.com.
Klick Health, the world’s largest independent commercialization partner for life sciences, has recently unveiled its AI-driven marketing audit and assessment tool called AiQ. This innovative tool is designed to optimize brand strategies and enhance market competitiveness for life sciences organizations. AiQ leverages the power of artificial intelligence and Klick’s proprietary MedOcean data lake to monitor and analyze the online content of multiple competitive pharma brands in real-time.
By using generative AI, AiQ provides instant audits and analyses of brand websites, creating an AI scorecard that benchmarks key criteria such as brand messaging, audience targeting, financial support programs, mechanism of action or delivery focus, and content reading level accessibility. This comprehensive tool gives pharma marketers a wide-angle lens into the competitive landscape, enabling them to adapt their marketing strategies and enhance brand positioning accordingly.
The ability of AiQ to provide real-time insights into ongoing changes in competitive brand websites empowers marketers to make informed decisions in an ever-evolving market. It allows them to stay updated with industry trends and market dynamics, helping them stay ahead of the competition.
In addition to AiQ, Klick Health has also introduced other AI innovations in the life sciences industry. For instance, they have launched KCM+AI, an AI social media comment moderator exclusively designed for the life sciences industry. This tool helps organizations effectively moderate comments on social media platforms by leveraging AI technology.
Furthermore, Klick Health has introduced LOVENet, an AI framework that uncovers new applications for existing drugs. This innovative tool aims to identify potential new uses for approved drugs, expanding their indications and maximizing their potential value in the market.
These AI innovations exemplify Klick Health’s dedication to equipping their clients and team members with cutting-edge tools to work smarter and achieve better results in the life sciences industry. With their commitment to leveraging AI and machine-learning technologies, Klick Health is at the forefront of driving innovation and transformation in the industry.
For more information about Klick Health and its innovative offerings, please visit their official website: https://www.klick.com.
The source of the article is from the blog exofeed.nl