AdTheorent Holding Company, Inc. has been recognized for its groundbreaking ID-independent audience targeting solutions, known as AdTheorent Predictive Audiences, built by ABi™. The company has recently won the 2024 AI Excellence Awards, an esteemed program that celebrates organizations, products, and individuals using AI technology to solve real-world problems.
AdTheorent’s Predictive Audiences revolutionize audience creation and targeting by utilizing an algorithm-based approach that is independent of user identifications. The company’s platform tools, under the name ABi™, enable users to create and activate predictive models that assess the quality of audiences. These models leverage customizable and primary-sourced seed data sets to replicate the desired target audience profile.
Unlike industry-standard audience segments, AdTheorent’s machine-learning platform does not directly target the seed data set. Instead, it analyzes signals from the data sets to construct a predictive model that scores programmatic inventory based on the likelihood of reaching individuals who match the desired audience profile. This privacy-forward approach ensures superior audience quality and Key Performance Indicator (KPI) performance, without relying on cookies or any form of identification.
In addition to AdTheorent Predictive Audiences, the company also offers a Health Audience solution powered by HABi™. Similarly, this solution is ID-independent and does not rely on individualized information such as browsing activity or observed user location. Instead, HABi™-built Health Audiences are based on anonymized and deidentified datasets, encompassing over 30 billion records from more than 300 million unique U.S. patients.
CEO of AdTheorent, Jim Lawson, emphasized the company’s commitment to advanced AI and machine learning solutions and its dedication to driving superior performance for advertisers without the need for cookies. The recognition from the B.I.G. Artificial Intelligence Award judges is a testament to the innovation and excellence demonstrated by AdTheorent.
Maria Jimenez, Chief Nominations Officer for the Business Intelligence Group, expressed her admiration for AdTheorent’s exceptional accomplishments in the AI field. She commended the company’s unwavering commitment to excellence, as well as their innovative AI-based products and solutions. The entire organization deserved congratulations for their remarkable achievement.
FAQ:
1. What are AdTheorent Predictive Audiences?
– AdTheorent Predictive Audiences are an ID-independent and algorithm-based method for audience creation and targeting.
2. What is ABi™?
– ABi™ is a suite of platform tools offered by AdTheorent that enables users to create and activate predictive models to assess audience quality.
3. How does AdTheorent’s machine-learning platform score programmatic inventory?
– The machine-learning platform reads signals from the seed data sets to build a predictive model that scores programmatic inventory based on its likelihood to reach individuals who meet the desired audience profile.
4. How does AdTheorent protect user privacy in their audience targeting solutions?
– AdTheorent’s audience targeting solutions do not rely on cookies or any form of identification. They prioritize privacy-forward approaches and deliver superior audience quality without compromising user privacy.
5. What is HABi™?
– HABi™ is a solution offered by AdTheorent that powers Health Audiences. Similar to other AdTheorent solutions, HABi™ is ID-independent and does not rely on individualized information.
For more information about AdTheorent Predictive Audiences, visit [adtheorent.com](https://www.adtheorent.com).
To learn more about the B.I.G. AI Excellence Awards, visit [businessintelligence.com](https://www.businessintelligence.com).
Sources:
– [AdTheorent](https://www.adtheorent.com)
– [Business Intelligence Group](https://www.businessintelligence.com)
AdTheorent Holding Company, Inc. has been recognized for its groundbreaking ID-independent audience targeting solutions, known as AdTheorent Predictive Audiences, built by ABi™. The company has recently won the 2024 AI Excellence Awards, an esteemed program that celebrates organizations, products, and individuals using AI technology to solve real-world problems.
AdTheorent’s Predictive Audiences revolutionize audience creation and targeting by utilizing an algorithm-based approach that is independent of user identifications. The company’s platform tools, under the name ABi™, enable users to create and activate predictive models that assess the quality of audiences. These models leverage customizable and primary-sourced seed data sets to replicate the desired target audience profile.
Unlike industry-standard audience segments, AdTheorent’s machine-learning platform does not directly target the seed data set. Instead, it analyzes signals from the data sets to construct a predictive model that scores programmatic inventory based on the likelihood of reaching individuals who match the desired audience profile. This privacy-forward approach ensures superior audience quality and Key Performance Indicator (KPI) performance, without relying on cookies or any form of identification.
In addition to AdTheorent Predictive Audiences, the company also offers a Health Audience solution powered by HABi™. Similarly, this solution is ID-independent and does not rely on individualized information such as browsing activity or observed user location. Instead, HABi™-built Health Audiences are based on anonymized and deidentified datasets, encompassing over 30 billion records from more than 300 million unique U.S. patients.
The recognition from the B.I.G. Artificial Intelligence Award judges is a testament to the innovation and excellence demonstrated by AdTheorent. CEO Jim Lawson emphasized the company’s commitment to advanced AI and machine learning solutions and its dedication to driving superior performance for advertisers without the need for cookies.
AdTheorent’s exceptional accomplishments in the AI field have been commended by Maria Jimenez, Chief Nominations Officer for the Business Intelligence Group. She applauded the company’s unwavering commitment to excellence and their innovative AI-based products and solutions.
For more information about AdTheorent Predictive Audiences, visit [adtheorent.com](https://www.adtheorent.com).
To learn more about the B.I.G. AI Excellence Awards, visit [businessintelligence.com](https://www.businessintelligence.com).
FAQ:
1. What are AdTheorent Predictive Audiences?
– AdTheorent Predictive Audiences are an ID-independent and algorithm-based method for audience creation and targeting.
2. What is ABi™?
– ABi™ is a suite of platform tools offered by AdTheorent that enables users to create and activate predictive models to assess audience quality.
3. How does AdTheorent’s machine-learning platform score programmatic inventory?
– The machine-learning platform reads signals from the seed data sets to build a predictive model that scores programmatic inventory based on its likelihood to reach individuals who meet the desired audience profile.
4. How does AdTheorent protect user privacy in their audience targeting solutions?
– AdTheorent’s audience targeting solutions do not rely on cookies or any form of identification. They prioritize privacy-forward approaches and deliver superior audience quality without compromising user privacy.
5. What is HABi™?
– HABi™ is a solution offered by AdTheorent that powers Health Audiences. Similar to other AdTheorent solutions, HABi™ is ID-independent and does not rely on individualized information.
Sources:
– [AdTheorent](https://www.adtheorent.com)
– [Business Intelligence Group](https://www.businessintelligence.com)
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