Israel-based AI image generation startup, BRIA, has successfully raised $24 million in a Series A funding round. The funding round was led by stock photo provider Getty Images and also included investment from top advertising agency Publicis Groupe. BRIA, known for its responsible approach to AI image generation, plans to utilize the investment to expand globally and enhance its text-to-video generation capabilities.
Unlike many AI companies that scrape content from the internet without proper licensing, BRIA takes a license-only approach. By licensing over a billion images from stock providers, including Getty Images, BRIA ensures that its generated images do not include any copyrighted or problematic elements. This responsible approach has attracted customers from the advertising, marketing, and media sectors, including Publicis.
BRIA’s success in securing funding highlights the growing recognition of licensing deals as a viable solution to disputes over the usage of copyrighted content to train generative AI models. The music industry and other content owners have increasingly favored licensing as a more acceptable approach for AI companies. Getty Images, which has been actively involved in licensing agreements, previously sued AI image generation company Stability AI for unauthorized use of its photos.
BRIA’s model stands out in a competitive market where rivals such as Adobe and Shutterstock also offer AI image generators. BRIA differentiates itself by partnering with multiple stock providers and sharing revenue with them. When generating an image, BRIA displays the licensed images that contributed to the final output, ensuring transparency and compensating content owners for their contributions.
CEO Yair Adato compares BRIA’s licensing approach to the music streaming platform Spotify, where content owners are compensated for their involvement in enabling the technology. Beyond financial considerations, their approach also safeguards against the creation of misleading visuals that could damage brands or influence elections. Importantly, BRIA’s model has been trained responsibly, making it unable to generate images of individuals like U.S. President Joe Biden since it has never been taught what he looks like.
BRIA’s successful funding round emphasizes the importance of responsible and ethical practices in the AI industry, setting a positive example for others in the field. With their expansion plans and enhanced capabilities, BRIA is poised to make a significant impact on the AI image generation landscape while maintaining its commitment to responsible licensing.
Article Summary:
Israel-based AI image generation startup, BRIA, has raised $24 million in a Series A funding round led by Getty Images and with investment from Publicis Groupe. BRIA differentiates itself from rivals by taking a license-only approach, ensuring that its generated images do not infringe on copyright. The company partners with multiple stock providers, displays licensed images, and shares revenue with content owners. BRIA’s responsible and ethical practices highlight the importance of licensing in the AI industry.
Key Terms and Definitions:
1. AI image generation: The use of artificial intelligence algorithms to create images, often using deep learning techniques.
2. Series A funding: The first significant round of equity financing for a startup after it has demonstrated initial traction and growth potential.
3. Getty Images: A stock photo provider that licenses creative images and content to customers.
4. Publicis Groupe: A multinational advertising agency and communications company.
5. Licensing agreements: Legal agreements in which the owner of intellectual property grants rights to another party for the use of that property, typically in exchange for compensation.
6. Adobe: A software company known for its creative tools, such as Photoshop and Illustrator.
7. Shutterstock: A stock photo and video company that licenses media content to customers.
8. Spotify: A music streaming platform that allows users to access and listen to a wide range of music tracks.
FAQ section:
1. What is BRIA?
BRIA is an Israel-based AI image generation startup.
2. How much funding did BRIA recently raise?
BRIA raised $24 million in a Series A funding round.
3. Who led the funding round?
The funding round was led by Getty Images, a stock photo provider.
4. Which advertising agency also participated in the funding round?
The funding round included investment from Publicis Groupe, a top advertising agency.
5. How does BRIA differentiate itself from rivals in the AI image generation market?
BRIA takes a license-only approach, ensuring that its generated images do not include any copyrighted or problematic elements. It partners with multiple stock providers, displays licensed images, and shares revenue with content owners.
6. How does BRIA’s licensing approach benefit content owners and ensure transparency?
BRIA displays the licensed images that contributed to the final output, compensating content owners for their contributions. This approach ensures transparency, compensates content owners, and promotes ethical practices in the AI industry.
7. What are some rival companies in the AI image generation market?
Some rival companies in the AI image generation market include Adobe and Shutterstock.
8. How does BRIA compare its licensing approach to Spotify?
BRIA’s CEO compares the licensing approach to Spotify, emphasizing the importance of compensating content owners for their involvement in enabling the technology.
9. Why is BRIA’s responsible and ethical approach significant?
BRIA’s responsible and ethical practices demonstrate the importance of licensing and set a positive example for others in the field of AI image generation.
10. What are BRIA’s plans for the future?
BRIA intends to utilize the funding to expand globally and enhance its text-to-video generation capabilities.
Related links:
1. Getty Images
2. Publicis Groupe
3. Adobe
4. Shutterstock
5. Spotify
The source of the article is from the blog agogs.sk