Hyundai Motor, together with its creative agency partner Jung von Matt SPREE, has introduced a global campaign that highlights the capabilities of its self-driving robotaxi in a fun and unconventional way. “Trained in Vegas” centers around Hyundai’s decision to launch the IONIQ 5 robotaxi in Las Vegas, known for its wild and eccentric atmosphere, as the ideal location to train its algorithm.
The campaign showcases the robotaxi navigating through the unpredictable streets of Las Vegas, successfully maneuvering past peculiar scenarios. As viewers experience the journey from the perspective of the robotaxi, they witness amusing sights such as an Elvis impersonator riding on a mini-scooter and an alien skating down the road. Each of these unusual encounters is accompanied by simple copy, highlighting the robotaxi’s ability to adapt and react to unexpected situations.
Unlike traditional communication about autonomous vehicles that tends to focus on technical details and jargon, the campaign takes a lighthearted and humorous approach. Sarah Buggle, the creative director at Jung von Matt SPREE, explains that the campaign aims to offer a relatable and real-world portrayal of driverless technology, steering clear of complex language that can leave people confused or skeptical.
The campaign, which began with a DOOH placement in Las Vegas during the Consumer Electronics Show (CES), will be launched globally this month across print, digital, and out-of-home channels. The campaign’s motifs were brought to life by photographer Jules Esick, based in Berlin, and post-produced by RECOM Group Berlin. On-ground support in Las Vegas was provided by Fixer Films.
By embracing the spirit of Las Vegas and showcasing the robotaxi’s adaptability in unconventional situations, Hyundai Motor’s campaign presents a fresh perspective on autonomous driving technology. With its witty and relatable approach, it seeks to build trust and engagement among audiences around the globe.
FAQ:
1. What is the main focus of Hyundai Motor’s global campaign?
The main focus of Hyundai Motor’s global campaign is to highlight the capabilities of its self-driving robotaxi.
2. Where did Hyundai choose to launch its IONIQ 5 robotaxi?
Hyundai chose to launch its IONIQ 5 robotaxi in Las Vegas.
3. How does the campaign portray the robotaxi navigating through Las Vegas?
The campaign portrays the robotaxi successfully maneuvering through the unpredictable streets of Las Vegas, showcasing its ability to adapt and react to unexpected situations.
4. What is the creative approach of the campaign?
Unlike traditional communication about autonomous vehicles, the campaign takes a lighthearted and humorous approach, aiming to offer a relatable and real-world portrayal of driverless technology.
5. How will the campaign be launched?
The campaign will be launched globally this month across print, digital, and out-of-home channels.
Key Terms:
1. Robotaxi: A self-driving taxi that operates without a human driver.
2. Algorithm: A set of rules or instructions followed by a computer program to perform a specific task or solve a problem.
3. DOOH: Digital Out-of-Home advertising refers to digital advertising displays located in public spaces, such as billboards or digital screens.
Suggested Related Links:
1. Hyundai Official Website
2. Jung von Matt SPREE Official Website
3. Consumer Electronics Show (CES) Official Website
The source of the article is from the blog yanoticias.es