Meizu, the renowned consumer electronics brand from China, recently made an unexpected announcement. After 17 years of dominating the smartphone market, the company has decided to exit this highly competitive industry. The reason behind this strategic move? Meizu is going “All in AI.”
In a recent statement, Shen Ziyu, the Chairman and CEO of Meizu Group, highlighted the changing consumer behavior in the smartphone market. People are taking longer to upgrade to newer models, innovation is becoming increasingly challenging, and competition has reached fierce levels. These factors have led Meizu to take a bold leap into the world of artificial intelligence.
Instead of focusing on smartphones, Meizu is set to introduce an AI-based operating system later this year. This new system will be a reconstruction of the existing Flyme system, but with the integration of AI technology. Along with this, Meizu plans to open its hardware terminal to all large language models (LLMs), including OpenAI.
Despite bidding farewell to smartphones, Meizu ensures that all of its existing services and software, such as Meizu Flyme, Flyme Auto, Flyme AR, MYVU, and PANDAER, will remain unaffected. Additionally, the company reassures its customers that after-sales and related service guarantees for Meizu phones will be honored as promised.
With this strategic shift, Meizu aims to strengthen its hardware, research and development (R&D), and supply chain teams by leveraging the power of artificial intelligence. The company plans to continue advancing its business through AI-native product design and development.
While Meizu’s exit from the smartphone market may come as a surprise, it is clear that the company is determined to embrace the possibilities offered by AI technology. Only time will tell how Meizu’s new focus on AI will shape the future of the brand and the consumer electronics industry as a whole.
Frequently Asked Questions (FAQ)
1. Why is Meizu exiting the smartphone market?
Meizu has decided to exit the smartphone market due to changing consumer behavior, increased competition, and the challenges of innovation.
2. What will Meizu focus on instead of smartphones?
Meizu will focus on introducing an AI-based operating system later this year and opening its hardware terminal to large language models (LLMs), including OpenAI.
3. Will Meizu’s existing services and software be affected?
No, Meizu assures that all its existing services and software, such as Meizu Flyme, Flyme Auto, Flyme AR, MYVU, and PANDAER, will remain unaffected.
4. How will Meizu strengthen its teams with artificial intelligence?
Meizu plans to strengthen its hardware, research and development (R&D), and supply chain teams by leveraging the power of artificial intelligence.
5. Will Meizu continue its after-sales and service guarantees for smartphones?
Yes, Meizu reassures its customers that after-sales and related service guarantees for Meizu phones will be honored as promised.
6. What are Meizu’s plans for the future?
Meizu aims to advance its business through AI-native product design and development, and it remains to be seen how their focus on AI technology will shape the future of the brand and the consumer electronics industry as a whole.
Definitions:
– AI: Artificial Intelligence, refers to the simulation of human intelligence in machines that are programmed to think and learn like humans.
– Flyme: Meizu’s operating system for its smartphones.
– Large Language Models (LLMs): Refers to advanced language models that can understand and generate human-like text.
– OpenAI: OpenAI is an artificial intelligence research organization that develops and promotes friendly AI.
– R&D: Research and Development, refers to activities that companies undertake to innovate and develop new technologies, products, or services.
Related Links:
Meizu Official Website
The source of the article is from the blog smartphonemagazine.nl