Perion Network (NASDAQ: PERI) recently experienced a challenging fourth-quarter earnings report, resulting in a 20% drop in its stock. However, savvy investors see this dip as an opportunity to invest in an adtech company that is making significant strides in the field of artificial intelligence (AI).
While Perion is best known for its intelligent hub that connects ad buyers and sellers, the company’s focus on AI goes far beyond that. One of their recent innovations is WAVE, an audio advertising program that utilizes generative AI to narrate ads. This technology allows for highly customized ads based on variables such as time, location, target audience, and even weather conditions. Compared to traditional ads, Perion’s data shows that WAVE generates 2.4 times the visit-rate lift and 117% the incremental sales lift.
Perion’s AI endeavors don’t stop at audio advertising. The company has also developed a program that displays ads on linear and streaming TV platforms when viewers pause their programs. This innovative approach to advertising has been implemented in partnership with DirecTV. Furthermore, Perion closed a significant acquisition in the fourth quarter by taking over Hivestack, a digital-out-of-home (DOOH) ad company. Hivestack’s technology enables Perion to place ads on digital billboards and other outdoor media spaces, expanding their presence in this rapidly growing ad channel.
Perion’s commitment to AI positions them for long-term success. As AI continues to grow, Perion’s investments in the intelligent hub, WAVE, and SORT (their cookieless tracking technology) will enhance ad targeting and boost ROI for marketers. Additionally, the recovery in digital advertising, coupled with Perion’s plan to make further acquisitions, indicates a promising future for the company.
Despite the recent drop in stock value, Perion remains significantly undervalued, trading at a price-to-earnings ratio of less than 11. This low valuation, combined with the company’s track record of strong growth, makes it an attractive candidate for investors seeking long-term returns.
As Perion continues to release new products, features, and potentially make additional acquisitions, the stock has the potential to soar. With its focus on AI and its position as an innovative leader in the adtech industry, Perion Network is a company to watch closely.
Perion Network (NASDAQ: PERI) recently experienced a challenging fourth-quarter earnings report, resulting in a 20% drop in its stock. However, savvy investors see this dip as an opportunity to invest in an adtech company that is making significant strides in the field of artificial intelligence (AI).
While Perion is best known for its intelligent hub that connects ad buyers and sellers, the company’s focus on AI goes far beyond that. One of their recent innovations is WAVE, an audio advertising program that utilizes generative AI to narrate ads. This technology allows for highly customized ads based on variables such as time, location, target audience, and even weather conditions. Compared to traditional ads, Perion’s data shows that WAVE generates 2.4 times the visit-rate lift and 117% the incremental sales lift.
Perion’s AI endeavors don’t stop at audio advertising. The company has also developed a program that displays ads on linear and streaming TV platforms when viewers pause their programs. This innovative approach to advertising has been implemented in partnership with DirecTV. Furthermore, Perion closed a significant acquisition in the fourth quarter by taking over Hivestack, a digital-out-of-home (DOOH) ad company. Hivestack’s technology enables Perion to place ads on digital billboards and other outdoor media spaces, expanding their presence in this rapidly growing ad channel.
Perion’s commitment to AI positions them for long-term success. As AI continues to grow, Perion’s investments in the intelligent hub, WAVE, and SORT (their cookieless tracking technology) will enhance ad targeting and boost ROI for marketers. Additionally, the recovery in digital advertising, coupled with Perion’s plan to make further acquisitions, indicates a promising future for the company.
Despite the recent drop in stock value, Perion remains significantly undervalued, trading at a price-to-earnings ratio of less than 11. This low valuation, combined with the company’s track record of strong growth, makes it an attractive candidate for investors seeking long-term returns.
As Perion continues to release new products, features, and potentially make additional acquisitions, the stock has the potential to soar. With its focus on AI and its position as an innovative leader in the adtech industry, Perion Network is a company to watch closely.
Key terms:
– Intelligent hub: Refers to Perion Network’s platform that connects ad buyers and sellers.
– Generative AI: Refers to the utilization of artificial intelligence to create new content or generate innovative solutions.
– Digital-out-of-home (DOOH) ad company: A company that specializes in delivering advertisements on digital billboards and other outdoor media spaces.
Related links:
– Perion Network: Visit the official website of Perion Network for more information about their products and services.
The source of the article is from the blog oinegro.com.br