In its pursuit to continuously innovate and enhance the shopping experience, Amazon is introducing a new artificial intelligence (AI) tool that aims to assist shoppers in finding the information they need about a specific product. By answering common product questions, this feature eliminates the need for customers to navigate through numerous product reviews or read lengthy product listings.
The spokesperson for Amazon stated that the company is always striving to make customers’ lives easier, and this new feature is part of their ongoing efforts to achieve that goal. Powered by generative AI, the tool quickly provides answers to shoppers’ queries by summarizing relevant information from product reviews and the listing itself.
Unlike other AI models such as OpenAI’s ChatGPT, Amazon’s AI tool is not designed to engage in conversations. However, it excels at responding to creative prompts. For example, when prompted on a women’s vest listing, it can generate a haiku or describe the product in the iconic Yoda style. The tool is designed to stay on-topic and will display an error message if it cannot answer questions unrelated to the specific product.
Amazon has been actively incorporating AI into its platform in various ways. Last year, the company introduced AI-generated summaries of product reviews. Additionally, it has developed AI features for third-party sellers, aiding them in creating engaging product listings and generating captivating photos for advertisements. Moreover, Amazon has introduced AI chatbots, like “Q,” designed to assist companies with their day-to-day tasks, and Bedrock, a generative AI service for Amazon Web Services customers.
During Amazon’s recent earnings call, CEO Andy Jassy highlighted the significance of generative AI, citing its potential to revolutionize customer experiences and make AI more accessible to developers and business users. Ultimately, Amazon’s AI initiatives are poised to have a positive impact on society as a whole.
As Amazon continues to utilize AI across its platform, shoppers can anticipate a more streamlined and efficient shopping experience, providing them with the information they need in a timely manner.
The source of the article is from the blog hashtagsroom.com