Nvidia has recently released the highly anticipated Nvidia Super card, the GeForce RTX 4070 Super. While many enthusiasts, including myself, were excited about the significant increase in specs and performance, the decision to keep the old RTX 4070 alongside the new Super version is questionable.
The RTX 4070 Super undoubtedly offers a substantial improvement with 22% more CUDA cores and a performance that rivals the RTX 4070 Ti, all at the same price point as the original RTX 4070. However, instead of retiring the old model, Nvidia has chosen to reduce its price and place it alongside the new Super card.
This decision seems to be driven by the competition posed by AMD’s mid-range gaming card, the RX 7800 XT, which launched at a lower price point than the original RTX 4070. To compete, Nvidia had to lower the price of the RTX 4070 and introduce the Super version at a slightly higher price. The price difference between the RTX 4070 and the RTX 4070 Super is now minimal, potentially cannibalizing sales of one another rather than directly competing with the Radeon card.
A more straightforward approach would have been to retire the old RTX 4070 and replace it entirely with the Super version at the same $549 price tag. This would have created a marketing advantage for Nvidia, offering a faster and cheaper option while maintaining a clear performance lead over the Radeon card. Additionally, it would have made the decision-making process for gamers much simpler.
However, Nvidia’s strategy might be rooted in market psychology. Studies may suggest that when faced with a choice between a $549 and a $599 graphics card, consumers are more likely to spend more. This could explain Nvidia’s decision to keep both models and appeal to varying price preferences.
While there may be underlying sales projections supporting Nvidia’s current plans, the approach feels convoluted and unnecessarily complicated for consumers. Ultimately, it presents a missed opportunity to streamline their product lineup and make a more decisive impact in the market.
The source of the article is from the blog macnifico.pt