Microsoft is making a strategic move to expand the availability of its AI assistant services in order to attract a larger customer base and increase revenues, according to Bloomberg. The company is now offering a $20 per month consumer version of its AI assistant, called Copilot, which includes access to OpenAI’s latest ChatGPT technology and image-creation features.
In addition to providing assistance with answering questions and summarizing data, Copilot can now be used by consumers with a cloud subscription to Office to create content in Word, Outlook, Excel, and PowerPoint. This move is part of Microsoft’s effort to leverage its Office products, which have a large user base, as a means to charge extra for artificial intelligence support.
Previously, Microsoft required a minimum of 300 subscriptions for companies to access Copilot, but the company has now eliminated this requirement for its enterprise service. The decision to open up access to smaller companies reflects the high demand for the AI assistant, with Microsoft executives comparing it to the frenzy surrounding the release of Windows 95 software.
Jared Spataro, a Microsoft vice president, commented on the strong demand for Copilot, particularly from small and medium businesses. He revealed that the company has received pressure from these businesses to make the service available to them and allow them to try it. This demand has prompted Microsoft to expand the availability of Copilot.
In addition to the consumer version of Copilot, Microsoft also offers a Copilot Pro service, which provides similar features to OpenAI’s ChatGPT Plus. However, Microsoft’s integration of Copilot with Office sets their product apart.
Looking ahead, Microsoft plans to introduce a builder tool that will allow individuals to create their own Copilots for specific topics, similar to a service already available to enterprises. This move demonstrates Microsoft’s commitment to innovation and providing personalized AI assistant services to meet the diverse needs of its customers.
Overall, Microsoft’s expansion of its AI assistant services is a strategic move aimed at driving customer growth and capitalizing on the high demand for artificial intelligence support in various industries. With the introduction of affordable and accessible AI assistant services, Microsoft is poised to capture a larger share of the market and solidify its position as a leading provider of AI technologies.
The source of the article is from the blog macholevante.com