A recent survey conducted by Accenture reveals that 72% of executives are exercising restraint when it comes to investing in generative AI. This cautious approach is primarily driven by societal pressures to use AI responsibly. The survey, which included 3,400 C-suite executives, also highlights the significance of corporate culture in determining the implementation of AI technology.
The executives surveyed expressed concerns about the backlash on generative AI, including policy issues, lack of accuracy, and low initial return on investment. As a result, many organizations are slowing down their planned investments in generative AI for the year 2024.
Interestingly, emerging technology policies and regulations are seen as a positive development by 71% of the executives. These regulations provide guidance and ensure responsible use of AI technology.
The survey findings also emphasize the role of organizational culture in leveraging AI effectively. Companies with a people-first culture tend to view AI as a tool rather than something that should dominate their businesses. Keith Farley, Senior Vice President at Aflac, stresses the importance of ethical implementation of AI. Aflac, for example, only employs AI in ways that protect their customers’ best interests. Simple claims approval decisions can be made by AI, but complex assessments regarding an individual’s health plan are always made by a human.
While a significant number of executives (76%) view generative AI as an opportunity rather than a threat, only 27% feel that their organizations are ready to scale up AI. This indicates that there is still a lot of preparation work ahead. However, business leaders must step up and guide their companies’ AI strategies to fully capitalize on the potential of AI technology.
In conclusion, the Accenture survey highlights the cautious approach to generative AI investments due to societal pressure and the importance of considering ethical implications. While there is optimism about the opportunities AI can bring, organizations need to focus on preparing for scaling up AI and integrating it effectively into their workflows. By doing so, businesses can leverage the true potential of AI while ensuring responsible and beneficial use for both customers and organizations.
The source of the article is from the blog mendozaextremo.com.ar