Recent updates from Microsoft have introduced new generative AI (genAI) capabilities aimed at improving customer experiences for online shoppers in the retail industry. One of the new features, the Copilot template, enables retailers to create personalized shopping experiences for their customers. Powered by GPT-4 through Azure OpenAI Service, the template allows shoppers to make natural language queries, similar to how they would interact with a store associate in a physical store. The templates can also suggest complementary items to increase basket size and enhance customer satisfaction.
Another Copilot template focuses on store operations, helping associates and managers gain insights from their work and streamline processes. With this template, users can create a genAI assistant to provide answers to questions about store procedures, product catalogs, HR policies, and customer information. It also allows store leaders to identify frequently asked questions, enabling them to update training, procedures, and guidelines for their employees.
Microsoft Experience Centers, physical store locations in major cities, will be among the first to implement the Copilot template to enhance the customer experience. Additionally, Microsoft has added new data capabilities to its unified data warehousing and analytics service called Microsoft Fabric. These capabilities assist retailers in deriving actionable insights from their data, including data governance, reporting, business intelligence, and advanced analytics.
Furthermore, Microsoft has introduced new Copilot features in Dynamics 365 Customer Insights, catering to marketers who want to build end-to-end projects and campaigns. These features offer marketing teams an AI-driven experience to kickstart projects by inputting outcomes in natural language or uploading existing creative briefs. The system generates a centralized project board, enabling marketers to manage and update their campaign workflows and receive AI-recommended content.
In an effort to optimize banner advertising campaigns, Microsoft has also added genAI to the Microsoft Retail Media platform with the launch of Retail Media Creative Studio. This feature enables retailers to auto-generate and edit banner creatives using generative AI, enhancing campaign performance and delivering personalized shopping experiences.
Overall, Microsoft’s new AI capabilities aim to revolutionize the retail industry by providing retailers with powerful tools to enhance customer experiences and improve operational efficiency.
The source of the article is from the blog oinegro.com.br