In the rapidly evolving retail industry, retailers are embracing the potential of artificial intelligence (AI) to meet customer expectations and improve shopping experiences. According to a recent report by McKinsey, retailers who act on the opportunities presented by AI in the next few years can position themselves for success in the next two decades.
To help retailers incorporate AI into their operations, Microsoft has introduced new tools aimed at enhancing the shopper journey. These tools include Microsoft Copilot capabilities, copilot templates for building applications, and retail data solutions in Microsoft Fabric.
One of the key offerings is the copilot template on Azure OpenAI Service, which allows retailers to build personalized shopping experiences. Through generative AI technology, retailers can create applications that engage with shoppers in natural conversations and guide them to find the perfect products. This approach not only saves shoppers time but also gives them the confidence that they have made the best choices.
Furthermore, Microsoft is revolutionizing marketing campaigns with the introduction of Copilot capabilities in Microsoft Dynamics 365 Customer Insights. Marketers can describe their desired outcomes in natural language and let generative AI suggest, build, launch, and monitor campaigns in real-time. By uniting business data with Copilot features, marketers can improve campaign ROI and streamline workflows.
In addition to enhancing the shopper experience, Microsoft is empowering store associates with AI capabilities. The copilot template on Azure OpenAI Service enables retailers to infuse AI into store operations, supporting associates in their day-to-day tasks. Through natural language-based assistance, store associates can access information quickly and efficiently, increasing their productivity and job satisfaction.
Microsoft is also introducing generative AI to the Microsoft Retail Media platform with the launch of Retail Media Creative Studio. This comprehensive solution allows retailers to auto-generate and edit campaigns, optimizing banner ad performance and delivering personalized shopping experiences.
To uncover valuable insights from retail data, Microsoft Fabric provides retail data solutions in a unified and governed hub. By consolidating data from multiple systems, retailers can harness the full potential of their data and drive their businesses forward.
In a constantly evolving industry, the adoption of generative AI tools is becoming increasingly crucial for retailers. Microsoft’s new offerings provide retailers of all sizes with accessible and powerful AI solutions that can transform their operations and enhance customer experiences.
The source of the article is from the blog lanoticiadigital.com.ar