Victoria’s Secret & Co. has announced their collaboration with Google Cloud Vertex AI to develop an advanced online chatbot, aimed at providing personalized advice and recommendations to shoppers. This partnership marks a significant step for the popular lingerie retailer to enhance the shopping experience for its customers.
The introduction of the “conversational chatbot” is set to transform the way customers interact with Victoria’s Secret. By utilizing artificial intelligence and generative-AI technologies, the chatbot will offer tailored product recommendations and valuable advice based on individual preferences and life experiences. It will cater to a wide range of customer needs, whether they are sports enthusiasts, nursing mothers, breast cancer survivors, or simply looking for a new bra.
Through this collaboration, Victoria’s Secret aims to leverage Google Cloud’s advanced AI technologies to not only enhance the customer experience but also drive operational efficiencies within the business. With over 500 million annual visits to its websites, the retailer plans to utilize the technology to its advantage, optimizing its supply chain, and streamlining human resources processes.
Victoria’s Secret has already been utilizing Google’s Vertex AI and Duet AI for their Adore Me direct-to-consumer lingerie company. This successful integration has encouraged the company to explore further strategic ways to leverage Google Cloud’s cutting-edge AI capabilities across various aspects of their operations, including marketing and analyzing customer sentiment.
The financial terms of this multi-year deal remain undisclosed. However, Victoria’s Secret’s stock experienced a modest increase of 0.8% in premarket trading, while Alphabet’s stock (parent company of Google) saw a 0.4% rise.
This collaboration between Victoria’s Secret and Google Cloud Vertex AI signifies the great potential for AI technology in enhancing the customer experience in the retail industry. By offering personalized, data-driven recommendations, the chatbot will undoubtedly provide shoppers with a more tailored and efficient shopping journey.
The source of the article is from the blog xn--campiahoy-p6a.es