Adtech company InMobi is set to undergo a restructuring process, resulting in a 5% reduction of its global workforce. This move comes as the company adopts an AI-first approach to align with evolving market demands. The wider implementation of artificial intelligence across the organization will impact approximately 125 employees out of its 2,500-strong workforce.
InMobi recognizes that as AI gains prominence, the needs and expectations of its customers, including brands, agencies, and developers, are changing at a rapid pace. This necessitates a transformation in product offerings, skill requirements, and go-to-market strategies. To address these shifts and ensure global competitiveness in the current decade and beyond, the company is proactively taking steps to adapt its organization.
Similar to InMobi, other companies are also leveraging AI to optimize their operations and reduce costs. Paytm’s parent company, One97 Communications, announced in December 2023 its goal of achieving 10-15% cost savings through AI-led transformations.
This restructuring trend extends beyond InMobi, as demonstrated by Amazon’s recent decision to implement significant layoffs in its Prime Video and MGM Studios divisions. Twitch, a subsidiary of Amazon, is also downsizing its live streaming unit. These measures are in line with the goal of “rightsizing” the company and aligning the workforce with the current business scale.
As businesses increasingly adopt AI technologies, organizations are making strategic adjustments to remain competitive. InMobi’s decision to restructure its workforce reflects its commitment to meeting changing market demands and ensuring sustained success in the evolving landscape driven by artificial intelligence.
The source of the article is from the blog xn--campiahoy-p6a.es