Following the recent announcement by the Mahindra Racing Formula E team, it has been revealed that Ava Rose, an artificial intelligence creation, has been appointed as the team’s new “artificial intelligence ambassador.” Although this move may seem groundbreaking on the surface, it raises important questions about the inclusivity of women in motorsport and the role of AI in the industry.
Ava Rose, a 28-year-old “sustainable tech queen & racing rebel robot,” has gained attention on social media platforms for her convincingly human appearance and engaging personality. However, the decision to hire Ava Rose as an ambassador has faced substantial criticism from various individuals and organizations within the motorsport community.
The backlash stems from the industry’s longstanding issues regarding gender equality. Despite the presence of talented women in motorsport, they are often overlooked or excluded from significant roles. Critics argue that the decision to create an AI ambassador is a convenient way for companies to appear inclusive without actually addressing the underlying gender disparities.
The advent of Ava Rose also highlights the ongoing struggle to combat objectification and sexism within the industry. Rather than hiring real women and providing equal opportunities, motorsport seems to be resorting to AI creations who can fulfill preconceived notions of attractiveness and compliance.
While AI technology offers exciting possibilities for innovation and engagement, it is essential that it is implemented with careful consideration and a commitment to real progress in gender equality. The appointment of Ava Rose serves as a stark reminder of the work that still needs to be done in achieving true inclusivity and respect for women in the racing world.
As the motorsport community continues to evolve, it is crucial that steps are taken to address these underlying issues and provide genuine opportunities for talented women to thrive in the industry. Only then can we truly embrace the spirit of diversity and equality in motorsport.
The source of the article is from the blog mgz.com.tw