Summary: Cosmetics brand Guerlain has faced backlash on social media for using the term ‘quantum science’ in the marketing material for its latest product, Orchidee Imperiale Gold Nobile. The brand claims that its face cream is based on quantum biology applied to skin cells. However, critics argue that the use of quantum terminology is misleading and lacks scientific evidence.
In an effort to address the concerns raised by online commentators, Guerlain has responded by clarifying its communication and removing any ambiguity. The brand emphasizes that its research aims to combine natural ingredients with the latest scientific advancements, rather than directly applying principles of quantum physics.
While there is ongoing research investigating the potential applications of quantum biology in various fields, including skincare, the current state of scientific knowledge does not support the idea that the Orchidee Imperiale Gold Nobile cream is “born from quantum science.”
Experts suggest that Guerlain’s use of quantum terminology in its marketing may be a result of strategic branding and a desire to appeal to consumers who associate quantum science with cutting-edge innovation. However, it is essential for brands to be transparent and accurate in their scientific claims to avoid confusing consumers.
Consumers should be aware that product claims based on scientific language can sometimes be a marketing strategy rather than a reflection of genuine scientific research. It is advisable to approach such claims with skepticism and look for additional evidence or independent studies supporting them.
In conclusion, while the Orchidee Imperiale Gold Nobile face cream by Guerlain may contain effective skincare ingredients, the claim that it is developed through quantum science appears to be misleading. As consumers, it is important to critically evaluate marketing claims and seek information from reliable sources to make informed purchasing decisions.
The source of the article is from the blog girabetim.com.br