In a strategic move to compete with Qualcomm and Nvidia in the automotive semiconductor market, Intel has announced its plans to launch automotive versions of its latest AI-enabled chips. The new chips will be specifically designed to power the advanced functionalities of future cars. Alongside this announcement, Intel has also revealed its acquisition of French startup Silicon Mobility. The acquisition will enable Intel to gain access to Silicon Mobility’s system-on-a-chip technology and software, which are crucial components for controlling electric vehicle motors and onboard charging systems.
The first beneficiary of Intel’s AI system on a chip will be Chinese automaker Zeekr, who will utilize the technology to enhance the in-vehicle experience. This includes incorporating AI voice assistants and video conferencing capabilities for a more immersive and interactive environment. Intel’s automotive system on a chip products will be customized versions of their recently launched AI PC technology, optimized for the specific performance and durability requirements of automobiles.
Although Intel has supplied chips for infotainment systems in millions of vehicles, it has faced strong competition from Nvidia and Qualcomm in the automated driving technology market. However, Intel aims to distinguish itself by offering a range of chips that can be used across different vehicle models, catering to both budget-friendly and premium options. This strategy aims to address scalability concerns associated with the high power consumption and cost of powerful semiconductors like Nvidia’s offerings.
Furthermore, China’s rapidly growing electric vehicle market presents a significant opportunity for chip manufacturers. Chinese automakers are striving to provide advanced infotainment systems and automated driving features, making them prime customers for Intel and Nvidia’s technologies. Intel plans to remain flexible by allowing automakers to choose their preferred technologies for automated driving and other functionalities, including the option to incorporate their own chiplets into the Intel system, thereby reducing costs.
Overall, Intel’s expansion into the automotive chip market, combined with the acquisition of Silicon Mobility, demonstrates the company’s commitment to establishing a strong presence in the evolving and highly competitive automotive industry. Through its innovative AI-enabled chips and strategic partnerships, Intel aims to meet the growing demands for advanced automotive technologies and enhance the driving experience for consumers worldwide.
The source of the article is from the blog karacasanime.com.ve