A recent scam involving an AI-generated video featuring Taylor Swift has fooled some fans into purchasing nonexistent cookware. The video, which shows a convincing replica of Taylor Swift endorsing a Le Creuset cookware giveaway, has been circulating on social media platforms, particularly Facebook. However, it is important to note that Taylor Swift has no official marketing ties to the company.
The deepfake video utilizes artificial intelligence to replicate Taylor Swift’s voice and appearance, making it difficult to distinguish between authentic content and scams. Scammers use machine learning software to create synthetic content using genuine video and audio clips of public figures, which are easily accessible online.
In this particular scam, viewers are directed to click a button in the ad to complete a survey and claim their free cookware. The urgency to act immediately “as supplies are running out” creates a sense of FOMO (Fear Of Missing Out) and prompts users to take quick action. The exact origin of these scams and the individuals behind them remain unclear, with the Facebook account “The most profitable shares” being one source of the Swift-inspired scam.
While Le Creuset has not yet commented on the situation, it is worth noting that Taylor Swift has shown an affinity for the brand’s high-end cookware. In her Netflix documentary, “Miss Americana,” Swift can be seen using a Le Creuset round dutch oven, which retails for up to $625.
This is not an isolated incident targeting Taylor Swift alone. As AI technology advances, deepfake scams involving various celebrities are on the rise. The Better Business Bureau issued a warning last April, advising consumers to carefully examine social media posts and accounts before making any purchases. The images and videos associated with these scams are often fabricated, and consumers risk losing money on substandard or nonexistent products.
Celebrities like Tom Hanks and Gayle King have also fallen victim to deepfake scams, with their likenesses being used to endorse products without their consent. It is crucial to remain vigilant and skeptical when encountering such content online.
The source of the article is from the blog girabetim.com.br