With the phrase “Content is King” often echoed in the digital signage world, the importance of compelling and engaging content cannot be overstated. However, in the past, AV integrators and digital signage providers may have been more focused on getting the network up and running rather than taking responsibility for the content itself.
Fortunately, times have changed. The introduction of new tools, particularly artificial intelligence (AI), is revolutionizing content creation and management in the industry. AI addresses the challenge of refreshing content by offering solutions that improve design, project management, and deployment before the screens even go live.
AI-enabled software and devices, such as sensors, beacons, and cameras, play a crucial role in determining the optimal placement of digital screens and analyzing audience behavior. By gathering metrics on viewer engagement, AI helps identify patterns and preferences that can inform content decisions.
Moreover, AI can automate content management processes, reducing labor cycles associated with scheduling and trafficking content. It also enables the optimization of dynamically driven content, leveraging contextual triggers to deliver personalized experiences. This integration of AI and content management systems (CMS) makes it easier to keep content fresh and relevant with less day-to-day work.
Looking ahead, AI holds the potential to further enhance content creation and curation. Through machine learning, AI can mine data continuously to curate content from asset libraries and combine it with real-time data, resulting in more generative content.
As AI continues to advance in the digital signage industry, the question of content ownership becomes less important. Instead, the focus shifts to recognizing and appreciating the contributions of AI in creating amazing and contextually nuanced content.
To leverage the power of AI in content creation and management, it is essential for digital signage display providers and CMS providers to embrace new technologies and better APIs. By tapping into the capabilities of AI-enabled devices and software tools, stakeholders can make content ownership an exciting prospect rather than a daunting task.
In conclusion, AI is transforming the digital signage industry by enabling more effective content planning, deployment, and management. As this technology continues to evolve, it promises to revolutionize the way content is created, curated, and refreshed, ultimately enhancing the overall digital signage experience.
The source of the article is from the blog scimag.news