With the AI market dominated by the likes of OpenAI, Microsoft, and Google, Apple is finding itself falling behind. While the tech giant has made efforts to integrate AI into its products and services, it has yet to make substantial progress. This puts Apple at risk, as the company prides itself on being an innovator in consumer technology.
Competitors such as Samsung are also ramping up their AI capabilities. The upcoming Galaxy S24 is said to include several AI features, utilizing built-in AI to generate images, compose messages, translate text, and recognize voices. As Apple tries to keep up, it faces additional challenges with its virtual assistant, Siri. The lack of reliability and improvements in Siri has been a long-standing issue that has frustrated many iPhone users, including myself.
According to reports, Apple has plans to unveil major generative AI features in its next version of iOS, set to be showcased at the 2024 Worldwide Developers Conference. The company intends to introduce auto-summarizing and auto-complete capabilities to its core apps like Pages and Keynote. Additionally, Apple aims to leverage AI for automated playlist creation in Apple Music. Siri is also due for a significant overhaul.
For developers, Apple is working on new versions of Xcode and other programming tools that will incorporate generative AI, assisting users in code completion. On the customer support front, Apple is developing an AI-powered system for AppleCare employees to enhance troubleshooting for technical issues.
However, even if Apple manages to introduce these innovations in the near future, it is projected to take until 2025 for the company to fully realize its vision in the generative AI space. This puts Apple notably behind its competitors. Despite its reputation as a cutting-edge technology company, Apple must pick up the pace to stay relevant in the rapidly evolving AI landscape.
The source of the article is from the blog be3.sk