Television manufacturers are taking the integration of artificial intelligence (AI) to a new level with their latest offerings. Companies like LG and Roku are utilizing AI to enhance the viewing experience by allowing the technology to automatically adjust picture settings and colors. While this technology may be convenient for those who prefer to avoid manual adjustments, it comes with concerns about potential changes to the original artistic vision of movies and TV shows.
LG’s new Signature OLED M4 and G4 TVs feature AI that adjusts the color of displayed media to create a more immersive experience. The company’s a11 AI processor, which powers these TVs, boasts improvements in graphic performance and processing speed compared to previous models. Additionally, the processor offers upgraded AI upscaling capabilities, sharpening objects and backgrounds to eliminate blurriness.
The a11 processor from LG also employs AI to actively analyze and adjust brightness, contrast, and color quality frame-by-frame, aiming to present content in a more three-dimensional and emotionally impactful manner. However, this level of control raises questions about whether it is appropriate for AI to make subjective decisions about how a movie or TV show should look.
Roku, on the other hand, utilizes AI in its new Pro Series TVs to automatically optimize picture quality based on data from content partners. While this feature aligns with Roku’s business model of data collection and advertising, it may raise concerns about altering the intended visual experience without the user’s consent.
The integration of AI in televisions has the potential to greatly enhance the viewing experience. However, it also raises ethical considerations regarding artistic integrity and personal autonomy. Filmmakers and content creators spend significant time and effort to present their work in a specific way, and AI-driven adjustments may distort their original vision.
While these AI-enabled features can be turned off, it is essential for consumers to be aware of the impact these technologies may have on their viewing experience. Ultimately, the decision lies with the individual viewer, and it is crucial to strike a balance between convenience and preserving the artistic integrity of movies and TV shows.
The source of the article is from the blog be3.sk