According to recent reports, Apple’s entrance into the generative AI space has been delayed, putting them behind rivals like Google, Microsoft, and Samsung. While these tech giants have already embraced AI innovation, Apple has yet to make a significant impact in this field.
Mark Gurman from Bloomberg suggests that Apple’s generative AI plans will not reach full scale until 2025, which is quite a delay compared to its competitors. By that time, Google and Microsoft will have already launched new AI-centric hardware, software, and services. Samsung, Apple’s biggest smartphone rival, is also set to jump on the AI bandwagon with their upcoming Galaxy S24 series.
This delay in Apple’s AI development poses a significant risk for a company that prides itself on being a top innovator in consumer technology. As Gurman points out, Samsung will likely capitalize on Apple’s deficiency by highlighting their own AI advancements in the coming months.
However, Apple does have plans to announce its AI offerings at the Worldwide Developers Conference (WWDC) in June as part of iOS 18. The company has been working on a large language model internally known as Ajax and has been testing it since early last year. Although Apple has been hesitant to use the term AI, they have been incorporating machine learning features into their core apps and productivity software, such as auto-summarizing and auto-complete features.
Additionally, Apple aims to integrate AI into services like Apple Music to enhance playlist creation and plans to revamp its digital assistant, Siri. For developers, Apple is developing a new version of Xcode and other development tools that incorporate AI for code completion. They are also working on an AI-based system to assist AppleCare employees in troubleshooting customer issues.
While Apple may be behind on the AI front, their upcoming announcements at WWDC indicate their commitment to catching up and staying relevant in the rapidly evolving field of artificial intelligence.
The source of the article is from the blog smartphonemagazine.nl