Wizards of the Coast, the popular game developer behind Magic: The Gathering, has confirmed that a recent marketing image did, in fact, include “some AI components,” contrary to their initial denial. The image in question showcased Magic cards set in a steampunk-inspired environment, with the caption emphasizing the retro frame’s appeal.
However, observant users quickly pointed out indications of AI involvement, such as anomalies in the intricate details and the writing on a pressure gauge. Despite accusations, Wizards of the Coast initially denied the use of AI, claiming that the artwork was exclusively created by humans.
Now, in a new statement released on both social media and their official website, Wizards of the Coast admitted their mistake. “We made a mistake earlier when we said that a marketing image we posted was not created using AI,” the company stated. Although humans were responsible for the overall image creation, it seems that some AI elements from industry-standard tools like Photoshop unintentionally infiltrated the marketing creative.
Wizards of the Coast acknowledged their responsibility to uphold the integrity of Magic’s human-crafted art and promised to reevaluate their collaboration with vendors. Specifically, they aim to ensure that generative AI tools are not utilized in any creative processes beyond product development, including marketing materials.
The company expressed their commitment to supporting human ingenuity and the handcrafted nature of Magic. They also acknowledged the need for transparency and better disclosure in this fast-evolving landscape. While they cannot guarantee perfection in an era where generative AI is increasingly prevalent, Wizards of the Coast vowed to prioritize human-created art and artists.
Wizards of the Coast has previously faced similar accusations regarding the use of AI tools. However, recent controversies surrounding AI generative tools may prompt the company to implement more robust guidelines and stricter measures to avoid future incidents. The hope is that these actions will prevent further criticism and preserve the essence of Magic for all its devoted fans.
The source of the article is from the blog toumai.es