A major focus of this year’s CES 2024 tech trade show is the integration of artificial intelligence (AI) in vehicles, offering a glimpse into a future of hyperconnected mobility. As the conventional vehicle market becomes increasingly saturated, global car manufacturers are leveraging software-centric features to differentiate themselves.
While autonomous driving has commanded attention in recent years, the spotlight is now shifting towards software-defined vehicles (SDVs). SDVs not only offer autonomous driving capabilities but also enable self-learning for in-vehicle system updates. This signifies a pivotal shift towards sustainable growth in the era of hyperconnectivity.
Joining the league of global automakers, Hyundai Motor and Kia are set to showcase their vision for SDVs at CES 2024. Hyundai’s self-driving software affiliate, 42dot, is driving its foray into the SDV landscape. SDVs present an opportunity for carmakers to streamline their manufacturing processes by seamlessly integrating hardware and software on a single platform.
Seven affiliates from Hyundai Motor Group will attend CES 2024, displaying a comprehensive set of mobility solutions. Hyundai places a particular emphasis on SDVs while showcasing its latest technological breakthroughs in connected vehicles, autonomous driving, electric vehicles, infotainment, and urban air mobility. Kia, on the other hand, will reveal three purpose-built vehicles (PBVs) equipped with future-oriented mobility solutions.
Other global automakers are also poised to unveil their AI-powered innovations at CES. Mercedes-Benz will showcase its AI-driven MBUX infotainment system featuring voice assistant services, while BMW will introduce software-driven solutions integrated into their vehicles.
Not to be outdone, major electronics companies are making significant strides in the AI-driven mobility industry. LG Electronics plans to demonstrate its autonomous driving platform developed in collaboration with Magna, with plans for commercialization in 2027. Harman, a subsidiary of Samsung Electronics, will present its cutting-edge Ready Care driver monitoring system, which measures drivers’ well-being through bio-data analysis.
As CES 2024 unfolds, it becomes evident that AI is at the forefront of shaping the future of the automotive industry, revolutionizing the way vehicles connect, learn, and adapt to their surroundings.
The source of the article is from the blog be3.sk