In a recent interview with the Los Angeles Times, Hollywood executives discussed their worries about the future of artificial intelligence (AI) in the entertainment industry. While some expressed concerns about job displacement and the potential impact on creativity, others were more optimistic about the opportunities AI can bring.
Jonathan Glickman, CEO of Panoramic Media Co., acknowledged that the current quality of AI-generated content is not up to par with audience expectations. However, he highlighted the potential for AI to impact certain technical and creative roles, such as script analysis.
Sam Register, president of Warner Bros Animation and Cartoon Network Studios, emphasized the importance of protecting artists and preserving the art form. He believed that AI still falls short in visually-driven mediums like animation.
Nicole Brown, president of TriStar Pictures, stressed the significance of human perspective and experience in creating compelling content. She expressed a preference for working with human beings rather than relying solely on AI.
While some industry insiders expressed worries about AI’s impact on Hollywood, others welcomed its potential. Howie Mandel, judge on “America’s Got Talent,” mentioned his positive experience with AI technology in his office. He embraced the ability of AI to enhance productivity and expand his presence.
Meanwhile, Jack Black remained hopeful about the future of AI, suggesting that it could be a tool to improve ourselves and the world. However, others, like actress and director Justine Bateman, argued against integrating AI into Hollywood, viewing it as unnecessary and unable to solve genuine problems.
The article notes that AI was a significant issue during the 2023 strikes, with contracts including provisions to protect writers’ content and actors’ likenesses until 2026. Furthermore, there is a possibility of future strikes involving behind-the-scenes positions. Executives emphasized the importance of effective communication and pre-negotiations to prevent such scenarios.
In conclusion, Hollywood executives’ opinions on AI in entertainment varied, with some expressing concern about job displacement and the potential impact on creativity, while others saw the possibilities and enhancements that AI can bring. The ultimate future of AI in Hollywood will likely depend on ongoing discussions and negotiations between industry stakeholders.
The source of the article is from the blog bitperfect.pe