Apple’s latest report reveals that the iPhone 15 and iPhone 15 Plus will not be compatible with the new Apple Intelligence initiative, a groundbreaking AI technology from the tech giant. On the other hand, the iPhone 15 Pro, iPhone 15 Pro Max, and all upcoming models in the iPhone 16 series will support all new AI-based features.
This news comes as a disappointment for those who purchased the non-pro versions of the iPhone 15. Analyst Ming-Chi Kuo from TF International explains that Apple has specific reasons for this decision.
While Apple Intelligence will be running on devices powered by the M1 chip, it will not be supported on the iPhone 15 and iPhone 15 Plus, both equipped with the 4nm A16 application processor.
Kuo highlights the difference in Dynamic Random Access Memory (DRAM) sizes, with the iPhone 15 and iPhone 15 Plus featuring 6GB of DRAM compared to the 8GB in the M1.
The limitations in RAM capacity affect the ability of the iPhone 15 and iPhone 15 Plus to access Apple Intelligence, in contrast to the iPhone 15 Pro and iPhone 15 Pro Max.
According to Kuo, the implementation of Apple Intelligence requires around 2GB or less of DRAM for the AI LLM model. This model is utilized by AI platforms for text recognition and generation.
Kuo predicts that Apple may introduce the 7B LLM grade for Apple Intelligence in the future, necessitating more DRAM in upcoming iPhone models.
The question remains whether Apple will leverage DRAM requirements to differentiate between Pro and non-Pro iPhone models as a strategy to generate more revenue.
Apple’s focus on device-based AI, particularly with Apple Intelligence, stands out in the competitive market, showcasing rich AI features and accelerating growth in AI-related industries.
For consumers who bought the iPhone 15 or iPhone 15 Plus before the WWDC Keynote conference, unaware of their device’s AI support limitations, the decision to upgrade to a Pro model for Apple Intelligence capabilities raises questions about customer loyalty and pricing sensitivity.
Additional relevant facts:
– Apple has been investing heavily in AI research and development, evident in their acquisition of various AI companies over the years.
– The tech industry is highly competitive in the AI space, with companies like Google, Microsoft, and Amazon also making significant strides in AI technology.
– AI features are becoming increasingly common in smartphones, with virtual assistants like Siri and Google Assistant becoming integral parts of user experience.
Key questions and answers:
1. What are the implications of Apple’s decision to limit AI support to certain iPhone models?
– This decision may impact consumer perception of value in different iPhone models and potentially influence future purchasing decisions based on AI capabilities.
Key challenges or controversies:
– One of the key challenges associated with Apple’s strategy of limiting AI support to specific iPhone models is the potential backlash from customers who feel they are missing out on advanced AI features.
Advantages:
– By offering AI capabilities in select models, Apple can position their Pro lineup as premium devices with cutting-edge technology, potentially attracting tech enthusiasts and early adopters.
Disadvantages:
– Limiting AI support to certain models may lead to consumer confusion and dissatisfaction, especially for those who already purchased non-Pro models expecting the same level of AI features.
Suggested related link:
Apple