Ito En, a prestigious Japanese beverage company, has introduced a novel approach to advertising, leveraging artificial intelligence for its latest ‘Ooi Ocha Catechin Green Tea’ television commercial. This ground-breaking commercial not only features a digitally created model but also employs a synthesized voice, illustrating an impressive expansion in how AI can be utilized in brand promotion.
The novel commercial showcases an AI-generated talent, meticulously crafted to exhibit a graceful aging process, thereby ensuring the future self in about 30 years still resonates with the current character’s image. This meticulous process involves selecting an ideal representation of the talent that aligns with a healthy, active, progressive, and determined personality, fine-tuned by designers and creators with the help of AI technology.
In this seamless blend of technological prowess and marketing strategy, Ito En strives to convey the health benefits of its Catechin Green Tea. The AI model, developed to provide an optimized public image, not only appears in the ad campaign but also explains the product’s healthful advantages with a voice generated through AI, emphasizing the appeal of the product.
The original talent for Ito En was introduced in the first commercial titled ‘Change the Future Now,’ in which an individual was encouraged to drink ‘Ooi Ocha Catechin Green Tea’ today to ensure a healthier future. This innovative second installment continues the narrative, reinforcing the company’s forward-thinking and health-conscious messaging. The AI model service offered by AI Model Inc. is pivotal in bringing these visuals and auditory elements to the screen, setting a new standard for advertising in the digital age.
Key Questions and Answers:
Q: What is the significance of Ito En using an AI-generated model and voice in their commercials?
A: The use of AI-generated models and voices in Ito En’s commercials signifies the company’s embrace of cutting-edge technology to create innovative and forward-thinking marketing strategies. It also reflects a trend toward the digital transformation of traditional advertising methods.
Q: How does the AI-generated talent align with Ito En’s brand image?
A: The AI-generated talent aligns with Ito En’s brand image by embodying a healthy, active, progressive, and determined personality. The use of AI allows for a consistent and optimized depiction of these traits, reinforcing the company’s health-conscious messaging through its Catechin Green Tea.
Key Challenges and Controversies:
One challenge associated with AI in advertising is ensuring the authenticity and relatability of AI-generated characters to human audiences. Additionally, there may be ethical considerations and controversies surrounding the displacement of human actors and the potential for deepfakes.
Advantages and Disadvantages:
Advantages:
– AI allows for precise and consistent representation of a brand’s values and image.
– The use of AI can result in cost savings over time as it reduces the need for repeated talent hire and production reshoots.
– AI-generated models and voices can be modified easily to suit various marketing needs without starting from scratch.
Disadvantages:
– The technology might face criticism for reducing job opportunities for human actors and voice talents.
– Audiences might struggle to connect emotionally with AI-generated characters, potentially impacting the effectiveness of the commercial.
– There is the potential for ethical and legal issues regarding the rights and representations of AI-generated personas.
Related Links:
For more information about AI in advertising, you can visit these main domains of companies and organizations involved in AI technology:
– DeepMind
– OpenAI
– IBM Watson
Please note that while the links provided are to the main domains and deemed to be valid at my knowledge cutoff date, actual web content may change. Always ensure that you are visiting the official website of the organization or company in question.
The source of the article is from the blog karacasanime.com.ve