In a decisive move, the European Union Commission has mandated that Microsoft’s search engine Bing disclose the potential risks associated with its generative artificial intelligence (AI) features. This directive emerged from a recent statement by the Commission, asserting its resolve to ensure digital service laws are respected.
Bing’s specific AI features under scrutiny include the “Copilot in Bing” and “Image Creator by Designer” applications. The EU’s cutting-edge Digital Services Act is stringent on moderating online content, and the Commission believes that these applications might be in violation.
Microsoft faces a steep penalty if it fails to comply by the given deadline of May 27. The fine could amount to up to 1 percent of Microsoft’s annual global revenue, which in the year 2023 was a staggering $211 billion.
Previously in March, the Commission had requested information from various tech giants, including Microsoft, about their use of targeted advertising and generative AI. This was part of a broader inquiry that encompassed other major platforms such as Google Search, Facebook, Instagram, and others.
According to a spokesperson for Microsoft who spoke to Euractiv, the company has been fully cooperating with the Commission’s voluntary inquiries. They reaffirmed Microsoft’s commitment to addressing queries and sharing their approach to digital safety and compliance with the Digital Services Act.
This latest request from the Commission not only seeks answers but also internal documents and data previously undisclosed by Microsoft. The demand stems from concerns over potential violations related to generative AI risks. The Commission is particularly wary of the influence such technology could have on voters, especially in the run-up to the crucial European Parliament elections scheduled for early June.
The EU Commission has previously laid out guidelines on how large tech platforms can mitigate election-related risks, including those posed by generative AI. With Bing classified as a major online search engine, it must adhere to strict rules about handling illegal and potentially harmful online content.
The move against Microsoft comes right on the heels of the Commission announcing an investigation into Meta, the parent company of Facebook and Instagram, over potential breaches of the same Digital Services Act.
Importance of AI transparency:
The demand for AI transparency from the EU Commission to Microsoft Bing emphasizes the increasing expectations from regulatory bodies for tech companies to be open about the functioning and risks of their AI systems. Given the extensive use of AI in shaping opinion and disseminating information, there is a critical need to ensure that AI systems are not spreading misinformation, especially during sensitive times like elections.
Questions and Answers
– What is generative AI and why is it a concern?
Generative AI refers to artificial intelligence that can generate content, such as text or images, which can be remarkably similar to content created by humans. It is a concern because it could be used to generate misleading information or fake content, potentially influencing public opinion or spreading disinformation.
– What is the Digital Services Act (DSA)?
The DSA is a regulation proposed by the European Commission aimed at modernizing the legal framework for digital services in the EU. It imposes a set of new obligations on digital services, especially related to content moderation, transparency, and user rights.
Key Challenges or Controversies:
A key challenge for Microsoft and other tech companies is balancing innovation with compliance to strict regulations. There is also controversy regarding the extent of regulation, as too much oversight may stifle technological advancement and the benefits that AI can bring to society.
Advantages and Disadvantages:
– Advantages:
– Helps prevent the spread of fake content and misinformation.
– Builds trust in AI systems through greater transparency.
– Encourages responsible AI use and adherence to ethical standards.
– Disadvantages:
– May limit the rapid development and deployment of AI technologies.
– Potential for increased operational costs for companies to ensure full compliance.
– Risk of creating barriers for smaller companies due to the resource-intensive nature of regulatory compliance.
For additional information related to technology regulations and AI within the European Union’s purview, please refer to the official website of the European Commission: European Commission.
In summary, the EU’s demand for AI transparency from Microsoft’s Bing is representative of the broader context in which regulators are urgently seeking to ensure that fast-advancing technologies operate ethically and transparently, especially as these technologies play an ever-more-critical role in influencing public opinion and upholding democratic processes.