Empowering Small Businesses with AI-Powered Video Creation
NAVER is launching a new beta service known as ‘Place Clip,’ which leverages artificial intelligence (AI) to enable the production and usage of short-form videos. This innovative service is particularly designed to assist small and medium-sized enterprises (SMEs) by offering them the tools to draft scripts with AI’s help and produce videos with simple photo uploads. NAVER’s approach merges generative AI technology with the upgrades for their services, having previously integrated AI with their Smart Place review management.
As of July 12, according to industry reports, NAVER has begun recruiting beta testers for the ‘Place Clip’ functionality within its Smart Place platform. The service is targeting SMEs, with beta testing scheduled from July 27 to August 29, extending approximately three months. Initially, the testing will focus on SMEs in sectors such as hair salons, restaurants, and guesthouses, with a full-scale rollout to follow.
NAVER’s Place Clip empowers businesses by analyzing place-related information of stores and suggesting a draft script accordingly. Users can then select a desired template, upload photos, and effortlessly create advertisement-style short-form content.
The service actively incorporates HyperClovaX AI technology, which is paired with ‘Clova Voice Pro’ to imbed AI-generated voices into the videos, achieving a high-quality, content-optimized AI voice using HDTS (Hybrid DNN Text to Speech) technology.
This service not only enhances advertising effectiveness for local SMEs but also aims to increase user engagement within the NAVER app by offering targeted, location-based advertising.
Additionally, NAVER’s strategic integration of AI technologies into its services signals a positive move towards service monetization. Besides Place Clip, NAVER has also been testing an ‘AI Review Management Solution’ that auto-generates draft responses for Smart Place reviews and has been expanding AI application across other search services like SmartBlock.
Key Questions and Answers:
– What is NAVER’s ‘Place Clip’ service?
NAVER’s ‘Place Clip’ is a beta service leveraging AI to assist SMEs in creating short-form video content through a simple process of uploading photos and using AI-generated scripts.
– How does ‘Place Clip’ benefit local SMEs?
It empowers local SMEs by providing a tool to easily create promotional videos, thus enhancing advertising effectiveness without needing significant resources or expertise in video production.
– What technology powers NAVER’s ‘Place Clip’ service?
The service uses HyperClovaX AI technology combined with ‘Clova Voice Pro’ to offer AI-generated voices in videos with HDTS technology for a more natural and content-optimized experience.
– When will ‘Place Clip’ be available to SMEs?
The beta testing began on July 27 and is scheduled through August 29, focusing initially on certain sectors, with plans to roll out the full service afterward.
Key Challenges and Controversies:
– Quality of AI-generated Content: AI-generated scripts and voiceovers may not capture the nuanced messaging and tone that a business owner could convey personally. There’s a challenge in ensuring the AI output meets the quality and authenticity that brands wish to portray.
– Data Privacy: The integration of AI in processing business information might raise data privacy concerns, as sensitive business details could potentially be exposed.
– Market Response: The reception of AI-powered videos among consumers is uncertain. User engagement might vary depending on how natural and engaging the AI-generated content is.
Advantages:
– Enables SMEs to produce quality video content easily and quickly.
– Potentially reduces marketing costs by eliminating the need for professional video production services.
– Increases user engagement with location-based, personalized advertising within the NAVER app.
Disadvantages:
– Potential loss of authenticity and personal touch in AI-generated content.
– Dependence on technology might lead to a lack of skill development within businesses for creating their own content.
– AI voices might not be as effective in conveying emotion or brand personality as human voices.
For more information about NAVER and their services, you can visit their main website: NAVER.