KT Group enhances media business model with AI: KT Group is spearheading innovation in the media division and reinforcing investments to spread Korean content globally, driven by their robust artificial intelligence (AI) capabilities.
Announcement at KT Media Day: During their ‘KT Media Day,’ hosted at Novotel Ambassador Seoul Dongdaemun, KT revealed their AI-driven media and content business achievements and laid out future business strategies. The gathering marked the 4th annual media day session, highlighting AI integration across KT’s media value chain.
Key introductions of AI services: Among the advancements, skyTV shared their new AI voice-generated ‘ENA’ channel slogan and entertainment lineup. Furthermore, KT Studio Genie disclosed their drama lineup and global expansion plans, with prominent executives from KT’s media business in attendance.
AI transformation in media operations: KT employs specialized AI technology throughout its media services, including investment, production, marketing, and transmission control. They are pioneering the transition to AI-powered media operations.
AI’s role in content production and quality control: From predicting a drama’s success using AI models for investment decision-making to employing AI for image upscaling and automated movie poster designing, KT is leveraging AI expertise. Also, AI-generated marketing copy and seamless broadcast transmission quality control are areas where AI is notably improving operations.
Launch of KT’s Magic Platform: KT premiered the Magic Platform – the first IPTV B2B comprehensive media solution enabling video analytics and content generation. Along with it, ‘AI ObjéBook’ was produced, syncing AI-extracted keywords from ‘Millie’s Library’ e-books with AI-generated voice dubbing and Genie Music’s AI-composed background music.
Customizable offerings and APIs: Through the Magic Platform, KT is preparing to introduce functionalities such as ‘AI Pick & Watch,’ allowing viewers to select specific scenes, and supplying APIs to facilitate access for businesses without AI infrastructure.
Fostering collaborative growth: KT reported significant expansion and collaboration among its media group affiliates, with the combined net content revenue reaching approximately 640 billion won, a 26% increase from the previous year. With these developments, KT reiterates its commitment to leading the market and enhancing digital media consumption for customers worldwide.
Given the details of KT Group’s efforts in media business innovation and global expansion with AI technology, several relevant facts and insights can complement the information from the article provided.
Facts relevant to KT Group’s Media Business and AI:
– **Global content distribution and demand for K-content**: The expansion of K-content (Korean content) is driven by the global popularity of Korean dramas, films, and music, like K-Pop, which have seen a dramatic increase in demand over the past few years. Korean media content has been embraced worldwide, contributing to the so-called “Korean Wave” or “Hallyu”.
– **Adoption of AI in the entertainment industry**: The global media and entertainment industry is increasingly incorporating AI for various purposes, including personalization of user experience, content recommendations, analyzing viewer preferences, and even in content creation.
– **IP-based business models**: Content creators and distributors are moving towards business models that prioritize intellectual property (IP), exploiting it across different formats and platforms. KT Group’s AI initiatives appear to be in line with this trend, enhancing the ability to create and distribute content across diverse media channels.
Important Questions and Answers:
– **Q: How does AI technology improve content production and distribution?**
A: AI enhances content production by assisting in tasks like editing, upscaling resolution, and generating marketing material. In content distribution, AI can provide personalized recommendations to viewers, optimize streaming quality, and facilitate more efficient and targeted content dissemination.
– **Q: What are the challenges associated with implementing AI in media?**
A: Challenges include the high cost of AI technology implementation, potential job displacement, ensuring the AI recommendations align with ethical standards, and concerns about diminishing the creativity associated with human-led content creation.
Key Challenges and Controversies:
– **Ethical concerns**: The use of AI in media production raises questions about data privacy and the potential manipulation of viewer data for content recommendation and creation.
– **Quality of AI-generated content**: There may be skepticism regarding whether AI can match the creativity and emotional depth of human-generated content.
– **Employment impact**: The introduction of AI in media operations could impact jobs, leading to displacement of workers whose skills are rendered obsolete by AI systems.
Advantages and Disadvantages:
– **Advantages**:
– Personalization of user experience to enhance viewer satisfaction.
– Increased efficiency in content production and distribution.
– Ability to quickly analyze and adapt to consumer trends.
– **Disadvantages**:
– High initial investment and maintenance costs.
– Potential job loss in certain sectors of the media industry.
– Risk of homogenization in content due to AI’s reliance on repetitive pattern recognition.
Related Link:
To learn more about KT Group’s initiatives and other relevant information, you can visit their official website: KT Corporation.
Please note, each of these points should be validated for their current relevance and accuracy, as the media and technology landscapes are rapidly evolving sectors.
The source of the article is from the blog revistatenerife.com